Google Search Ads
Ads shown when people search for what you sell.
- Commercial-intent keyword research
- Tightly grouped ad groups
- Smart bidding and ad copy testing
- Landing pages matched to each group
PPC Agency · Paid channels with a clear job each
PPC Ads Agency in India
Conceptial Media manages pay-per-click advertising across Google, Meta and LinkedIn. We choose channels by buying behaviour, set up honest measurement and report against business results, for advertisers in India and worldwide.
Overview
PPC works when every channel has a defined job
Pay-per-click advertising can switch on demand quickly, but spreading a small budget across many channels usually helps none of them. Each platform reaches people in a different mood, and each needs a named role in your plan.
We start with one business measure, choose the channel that suits your buyers, and test others only when the first has earned it. Reporting reaches the sales team, so everyone sees what the spend delivers.
Best suited for
- Businesses starting or restructuring paid media
- Brands comparing Google, Meta and LinkedIn
- Teams with limited budgets that need focus
- Companies needing cleaner PPC reporting
Our PPC services
Our PPC Services: What We Deliver
Whether you need leads this month or sales across a full catalogue, we provide the paid search and display services that fit your goals, for businesses across India and global markets.
Google Shopping Ads
Product ads with image, price and brand on the results page.
- Merchant Centre feed optimisation
- Pricing and bidding strategy
- Product group structure
- ROAS and CPA tracking
Display and remarketing
Visual ads that bring back visitors who did not convert.
- Behaviour-based audience segments
- Banner and responsive ad creative
- Frequency and placement control
- Remarketing across the web
Performance Max campaigns
One campaign across Search, Display, YouTube, Maps and more.
- Strong creative asset groups
- Audience signals that guide automation
- Feed and conversion set-up
- Regular review of asset results
YouTube and video ads
Video that reaches engaged audiences at scale.
- In-stream, skippable and bumper formats
- Audience and placement planning
- Hook and cut testing
- View-to-action tracking
Local and Maps ads
Ads for customers searching near them.
- Local service ads and Maps visibility
- Location extensions and call actions
- Near-me search coverage
- Per-location reporting
Channels
Choosing the Right PPC Channel
Each platform suits a different buying behaviour. We match channels to the way your customers decide.
Google Search and Shopping
Best when people actively search for what you sell. Reaches ready-to-buy customers with intent-led ads and product listings.
Meta (Facebook and Instagram)
Best for visual discovery, offers and remarketing. Builds demand and captures leads with creative-led campaigns.
Best for B2B audiences defined by role, company and industry, where each lead is valuable and decisions are longer.
Our approach
Three parts of a PPC programme
Good PPC combines the right channel choice, careful build and honest measurement.
Channel choice
We pick channels by how your customers search, browse and decide.
What’s included- Buying behaviour analysis
- Budget split recommendations
- Single-channel start
- Test criteria for new channels
- Competitor review
Build and launch
We set up accounts and campaigns carefully and launch in controlled stages.
What’s included- Account and tracking set-up
- Campaign and audience structure
- Ad creative and copy
- Landing page paths
- Controlled launch budgets
Review and improve
We compare quality of leads and sales, not just platform cost.
What’s included- Lead quality comparison
- Search and audience refinement
- Creative testing
- Budget re-allocation
- Channel reporting for sales teams
Media management and creative production are separate jobs. We scope them clearly so you know what you are paying for.
Choosing a partner
Key Factors to Consider When Choosing the Best PPC Company
The right PPC agency can lift lead quality, control your ad spend and show clear returns. These are the things worth checking before you decide.
A clear scope
Ask exactly what is included: platforms, campaigns, creative, landing page work and reporting. A good partner puts it in writing.
Proven expertise
Look for certified specialists, relevant experience in your sector and a team that can explain past decisions in plain language.
Transparency and ownership
The ad accounts should be yours, with full access, so you can see every campaign, budget and change at any time.
Honest measurement
Check that they set up conversion tracking and report on leads, sales and return on spend, not only clicks and impressions.
Pricing you understand
Fees should be clear and separate from ad spend, with no hidden charges, and scale sensibly with the work involved.
Support and communication
Expect regular updates, quick answers and a named contact. Ask how often reviews happen and who joins them.
Use cases
PPC for every kind of business
We tailor channel mix and budgets to your goals, for clients across India and global markets.
Lead generation
Enquiries from ready buyers, with forms, calls and quality tracking.
- Intent-led campaigns
- Lead forms and landing pages
- Call tracking
- Lead quality reviews
eCommerce
Product ads and remarketing that lift revenue at a healthy margin.
- Catalogue and feed set-up
- Shopping and dynamic ads
- Remarketing audiences
- Margin-based reporting
B2B and services
Targeted campaigns for decision-makers with long consideration.
- Role and industry targeting
- Case-study led creative
- CRM-linked reporting
- Account-based testing
Launches and promotions
Short, focused campaigns that create attention and action quickly.
- Offer and creative testing
- Time-boxed budgets
- Multi-channel coordination
- Post-launch analysis
Our process
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Our PPC Management Process
A structured process that turns ad spend into measurable leads and sales, from the first audit to ongoing scale.
Audit & research
We audit your current account, or your market if you are starting fresh, and research keywords, competitors and audiences to see where budget will work hardest.
Campaign set-up
We build campaigns, ad groups, creative and landing pages around clear conversion goals, not just clicks.
Launch & monitor
We launch with tracking in place and watch early signals closely, so weak spots are caught before budget is wasted.
Optimise & scale
Winning keywords, audiences and creative get more budget while weak ones are cut, continuously rather than only monthly.
Report & refine
You get clear reports on spend, conversions and ROAS, with the next cycle's priorities built into the plan.
Why us
Why Advertisers Choose Conceptial Media for PPC
We manage PPC with SEO, web and creative teams, for advertisers in India and internationally.
One measure first
We start with a single business goal, so budgets are never split without reason.
Clear accounts
You own the accounts and can see every campaign.
Joined-up marketing
Paid, organic, landing pages and creative work together.
Reports sales can use
Channel reports reach leads and revenue in plain language.
PPC review
See what your PPC spend is really doing
Share your current channels and goals and we will review structure, tracking and quality, then explain where to focus.
Request a PPC review
What the review covers
- Channel mix against buying behaviour
- Tracking and attribution checks
- Wasted spend and weak targeting
- Landing page fit
- A ranked action plan
FAQs
PPC questions, answered
Straight answers about PPC management and what to expect.
Ask a questionPPC, or pay-per-click, is advertising where you pay when someone clicks your ad. Common platforms include Google Search, Shopping, Meta and LinkedIn.
It depends on how your customers buy. Search suits people actively looking, Meta suits visual discovery and offers, and LinkedIn suits B2B audiences. We recommend a starting channel after reviewing your goals.
Enough to gather useful data on one channel rather than a little on many. We help set a starting budget based on your goals and costs.
We report against leads, sales and margin, with a view of each channel, in simple monthly reports your sales team can use.
Campaigns can bring clicks within days, while stable, efficient performance usually takes a few weeks of testing and review.
We can. Media management and creative production are scoped separately so you know exactly what each covers.
Yes. We work from Greater Noida with businesses in India and with brands in the US, UK, Europe, the Middle East and Asia-Pacific, adapting strategy to each market and scheduling calls in your time zone.
Take the Conceptial road to
info@conceptialmedia.com
+91 9311 955 595
Ready to make PPC pay?
Share your goals and get a review of your current search visibility, a look at where competitors are ahead, and a clear roadmap with scope, timeline and quote.
ExpertTeam Members
Results-DrivenApproach
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4.9/5
Rated 4.9 out of 5 from our client reviews. Read all client testimonials.
9 of 150+ reviews
5.0 / 5
“I want to express my sincere gratitude to Amit and his team for the fantastic job they did developing our Shopify e-commerce site, PetStreet (www.petstreet.in). Their professionalism, technical skills, and dedication were truly outstanding.”
4.9 / 5
“We met Amit and his team at the very beginning of our journey, and they did an excellent job building our Shopify website. From shaping our first brand identity and communication to website design, social media, and performance marketing, they played an important role in launching our eCommerce store. Based on the quality of their work and partnership, I would confidently recommend them.”
5.0 / 5
“We partnered with Conceptial Media for our real estate project, Gaur Projects, and the results have been excellent. Their team managed our PPC, Meta Ads, and SEO, delivering better quality leads, a lower cost per lead, and stronger online visibility. Supportive, responsive, and focused on measurable results.”
4.9 / 5
“Rajkamal and his team supported us for over three years across Google and Meta Ads, SEO and performance marketing. Their consistent, strategic work strengthened our brand across Delhi NCR and India, and they became a true extension of our team. I would happily recommend them for long-term digital marketing support.”
5.0 / 5
“The Conceptial Media team did an excellent job designing our website, refreshing our brand identity, and positioning Transform with SK more effectively among competitors. They understood our services, including image management, personal branding, communication, and professional development, and delivered a great, impactful website. We are truly grateful for their contribution.”
5.0 / 5
“We came to Amit with an idea for UGC video and content, and his team handled it with real creativity and professionalism. They turned our vision into a market-ready brand on social media, and the engaging content helped us connect with our audience faster than expected. Highly recommended.”
4.9 / 5
“Amit and his team are ever-energetic, with a true commitment to timelines, technology, and in-depth website development knowledge. The swiftness and efficiency with which they delivered our project on time is truly commendable. Property Buddy Realtors has grown stronger because of this project, and we are grateful for their work.”
5.0 / 5
“Amit and his team were with us from the very beginning, helping shape our first eCommerce website and online brand. Five years into the Kangarooz journey, I still recognise the important role they played in building our Shopify store. Their contribution during those formative years will always be a memorable part of our growth.”
4.9 / 5
“Santosh and his team supported our complete transformation, from our new name, logo and visual identity to our website and wider marketing. Their creative thinking and attention to detail gave us a modern, trustworthy identity our members connect with. We would happily recommend them.”