Search now happens in three places. People still search Google. They also ask assistants such as ChatGPT, Gemini, Perplexity and Claude, and Google increasingly answers questions directly through AI Overviews before anyone clicks a link. Ranking well is no longer the finish line. Being the source an answer is built from matters too.
What has not changed is the foundation. Every one of these systems still has to crawl your site, read your pages, understand what your business does and decide whether to trust you. That is SEO, and it is why our SEO work now carries three layers instead of one.
Selling “AI SEO” on its own is like building a roof without walls. These layers are sequential: each one works only because the one beneath it is already solid. Here is what we do at every level.
Being found on Google. Everything else depends on this layer being right. If a crawler cannot reach a page, read it and work out what it is about, no later tactic can rescue it.
What’s includedBeing the answer, not just a link. We shape what you already publish so answer engines and featured snippets can lift it cleanly, because most sites lose here when their content is written in a form nothing can quote.
What’s includedBeing cited by AI assistants. The newest layer is earned off your site as much as on it, so we strengthen the signals ChatGPT, Gemini, Claude and Perplexity use when deciding whom to recommend.
What’s includedWe measure all three layers. Rankings and traffic are straightforward to track, while AI citations need closer attention, so we monitor how assistants mention your brand and report it alongside your search results.
The SEO foundation itself breaks down into three disciplines. We run all of them together, so improvements on your pages, your site and the wider web reinforce each other.
We refine the pages themselves: content, titles and meta descriptions, headings, URLs and internal links, so each page is clear to visitors and to search engines. Most of these changes show on the front end and lift visibility and traffic.
We build trust beyond your website through quality articles, press mentions, guest posts and community answers that earn backlinks. Stronger authority helps your keywords rank and brings more qualified visitors.
We fix how your site is built and delivered: code quality, crawling, indexing, speed and mobile usability. A technically sound site is easier for crawlers to read and rewards you with more reach and leads.
On-page, off-page and technical SEO are applied differently depending on how your business sells. These are the categories we handle most often, for clients across India and in markets around the world.
Help shoppers find your products when they search. We optimise category and product pages, structure and schema so your store ranks for what you sell.
Large organisations need SEO across many teams, products and sections. We align the whole site, not just the front pages, so every level of the business is findable.
For businesses with a physical presence, local results decide who gets the call. We build visibility among nearby customers on Google Search and Maps.
For businesses that live on enquiries, we turn organic visibility into leads, with search-matched pages, clear calls to action and tracking tied to enquiries.
Every plan covers all three layers, because ranking on Google and being cited by AI assistants are no longer separate jobs. Plans are sized by scope and priced after we review your site and goals.
Best for a single market or product line
Best for multi-category or multi-city demand
Best for competitive or international terms
Best when a keyword list is the wrong measure
How to choose. The first three plans are sized by keyword volume, which works when you already know what you want to rank for. The resource-based plan exists for when that is the wrong question: if the goal is enquiries rather than positions, a fixed keyword list can cap the work before it caps the result. We will tell you if a smaller plan would serve you better.
Every SEO engagement follows the same transparent path. We start by understanding where you stand, agree a plan tied to your business goals, then fix, publish and measure in cycles, so you always know what has been done and what comes next.
We review your site, rankings, competitors and analytics to find what is holding results back and where the biggest openings are.
We map keywords to pages by search intent and agree a clear priority list, so effort goes where it pays back fastest.
We fix technical issues, improve on-page elements, add schema and structure content so search and AI systems understand it.
We publish useful content and earn links and mentions that build trust with search engines and with buyers.
You get clear monthly reports from your own analytics, showing what moved, what is next and what it means for leads.
Many SEO agencies sell rankings. We build organic growth systems tied to leads and revenue, for businesses across India and for brands selling to customers around the world. Our work covers corporate, eCommerce and lead-generation websites alike.
We follow leads and conversions that come from organic traffic, not only keyword positions, so your SEO is judged by its effect on the business.
Page speed, crawlability, schema and Core Web Vitals are fixed at the source rather than hidden behind a plugin and forgotten.
Pages are written as clear, well-researched answers, the format that both Google and AI assistants such as ChatGPT prefer to quote.
Simple dashboards show rankings, traffic and leads, with no jargon and no vanity numbers hiding what is really happening.
Many SEO audits are only checklists. Ours is a diagnosis. Share your website address and we will review the signals that decide whether search engines and AI assistants can find, understand and trust your pages, then explain the fixes that matter most in plain language.
Request a site reviewStraight answers about what SEO involves, what it costs and how you will know it is working. Need something specific? Ask our team.
Ask a questionSEO, or search engine optimisation, is the work of making your website easier to find in organic search results. It covers technical fixes, page optimisation, content and trust signals, so more of the right people reach your site without paying for each click.
If you want customers to find your business through Google and AI assistants, and you depend on website enquiries or online sales, you need SEO. It matters most when competitors outrank you or your site gets little organic traffic.
Look for clear explanations, realistic promises and proof of process rather than guaranteed rankings. Ask how they handle technical work, content and reporting, who does the work, and how they will measure results against your business goals.
Yes. AI assistants and Google AI Overviews still have to crawl your site, understand it and decide whether to trust you, which is SEO. Our programmes add AEO and GEO on top so you are findable and quotable.
SEO works best alongside a fast, well-built website, good content and, where useful, paid ads, social media and reputation work. We can handle these together or focus on SEO alone if that suits your goals.
Cost depends on your market, competition, number of pages and the depth of work needed. After reviewing your site and goals we recommend a plan with a clear scope and a price, and we will say if a smaller plan would serve you better.
You will see it in rankings, organic traffic and, most importantly, enquiries. We send monthly reports drawn from your own analytics that show what changed, why it changed and what we will do next.
Yes. We work from Greater Noida with businesses across India and with brands in the US, UK, Europe, the Middle East and Asia-Pacific. We research each market's language and search habits, and schedule calls and reviews in your time zone.
Share your goals and get a review of your current search visibility, a look at where competitors are ahead, and a clear roadmap with scope, timeline and quote.
Rated 4.9 out of 5 from our client reviews. Read all client testimonials.
9 of 150+ reviews
“I want to express my sincere gratitude to Amit and his team for the fantastic job they did developing our Shopify e-commerce site, PetStreet (www.petstreet.in). Their professionalism, technical skills, and dedication were truly outstanding.”
“We met Amit and his team at the very beginning of our journey, and they did an excellent job building our Shopify website. From shaping our first brand identity and communication to website design, social media, and performance marketing, they played an important role in launching our eCommerce store. Based on the quality of their work and partnership, I would confidently recommend them.”
“We partnered with Conceptial Media for our real estate project, Gaur Projects, and the results have been excellent. Their team managed our PPC, Meta Ads, and SEO, delivering better quality leads, a lower cost per lead, and stronger online visibility. Supportive, responsive, and focused on measurable results.”
“Rajkamal and his team supported us for over three years across Google and Meta Ads, SEO and performance marketing. Their consistent, strategic work strengthened our brand across Delhi NCR and India, and they became a true extension of our team. I would happily recommend them for long-term digital marketing support.”
“The Conceptial Media team did an excellent job designing our website, refreshing our brand identity, and positioning Transform with SK more effectively among competitors. They understood our services, including image management, personal branding, communication, and professional development, and delivered a great, impactful website. We are truly grateful for their contribution.”
“We came to Amit with an idea for UGC video and content, and his team handled it with real creativity and professionalism. They turned our vision into a market-ready brand on social media, and the engaging content helped us connect with our audience faster than expected. Highly recommended.”
“Amit and his team are ever-energetic, with a true commitment to timelines, technology, and in-depth website development knowledge. The swiftness and efficiency with which they delivered our project on time is truly commendable. Property Buddy Realtors has grown stronger because of this project, and we are grateful for their work.”
“Amit and his team were with us from the very beginning, helping shape our first eCommerce website and online brand. Five years into the Kangarooz journey, I still recognise the important role they played in building our Shopify store. Their contribution during those formative years will always be a memorable part of our growth.”
“Santosh and his team supported our complete transformation, from our new name, logo and visual identity to our website and wider marketing. Their creative thinking and attention to detail gave us a modern, trustworthy identity our members connect with. We would happily recommend them.”
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