Lead generation campaigns
Predictable, high-intent funnels across Google, Meta and LinkedIn, built around cost per lead, lead quality and pipeline impact, not just clicks.
Performance Marketing Agency · Pay for results, track every rupee
Performance Marketing Agency Focused on Measurable Results
We run paid search, paid social, retargeting and conversion work that is judged on leads, sales and return on ad spend. Every campaign is tied to a clear cost-per-result target, so you always know what your budget is earning.
Performance marketing
What it is
You pay for outcomes, not for exposure
Performance marketing is digital advertising judged by measurable results: clicks, leads, calls, form fills and purchases, rather than impressions with no promise of outcome.
Run through Google Ads and Meta Ads, it is the fastest way to generate qualified enquiries while keeping full visibility over spend. We tie every campaign to a clear cost-per-result target and let real data drive each optimisation decision, which makes growth predictable and easy to scale.
Request A QuoteCPLCost per lead
What you pay for each qualified enquiry.
CACCustomer acquisition cost
What it takes to win one paying customer.
ROASReturn on ad spend
How much revenue each rupee of media returns.
Services
Full-funnel performance marketing services
Paid search, paid social, eCommerce, lead generation, retargeting and expansion, all engineered to move the metrics that matter: CPL, CAC, ROAS and revenue.
eCommerce and shopping
Shopping ads, catalogue campaigns and dynamic product ads built to lift ROAS and repeat purchases.
Search and PPC
Google Ads, branded search defence, Performance Max and Shopping, run by specialists who own outcomes.
Paid social
Creative and media buying across Meta, LinkedIn and YouTube Shorts for both demand generation and direct response.
Retargeting
Bring high-intent visitors back with segmented audiences and funnel-stage messages.
Expansion
Budgets, creative and reporting adapted for new cities and new markets.
What we manage
Channels built around how your buyers behave
Every engagement starts with how your customers search and scroll, then works backwards into the channel mix, tracking and creative that closes the loop on return.
Google Search and Performance Max
High-intent keyword targeting, negative keyword structure, ad copy testing and asset groups that span Search, Display, YouTube and Gmail.
SearchPerformance MaxShopping
Meta Ads: Facebook and Instagram
Full-funnel campaigns from top-of-funnel video to bottom-of-funnel retargeting, built on lookalike and customer-list audiences for a lower cost per lead.
FacebookInstagramCatalogue
YouTube Ads and video performance
In-stream, bumper and video action campaigns aimed at intent-based audiences, suited to real estate, education, healthcare and D2C brands.
In-streamBumperVideo action
LinkedIn Ads for B2B lead generation
Precise targeting by job title, seniority and company size, using lead forms, sponsored content and message ads for qualified enterprise pipeline.
Lead formsSponsored contentMessage ads
Landing pages and CRO
Traffic without conversion is wasted spend. We build and test landing pages so more of the clicks you pay for turn into leads and sales.
Landing pagesA/B testsForms
Analytics, tracking and dashboards
Clean conversion tracking so every rupee of spend traces back to a lead or sale, with a live reporting dashboard and no guesswork.
GA4Call trackingCRM
By industry
A playbook tuned to your industry
The right channel mix, creative angle and cost-per-result target look different for every category. This is how we adapt the approach.
SaaS and tech startups
Lean, test-driven acquisition funnels that prove channel fit before ad spend scales on Google and LinkedIn.
D2C and eCommerce
Profitable scaling on Meta and Google Shopping, with creative testing built around conversion, not just reach.
Real estate developers
Qualified site-visit and enquiry leads for residential and commercial projects, using click-to-WhatsApp funnels.
Healthcare and wellness
Appointment and enquiry funnels for hospitals, clinics and wellness centres, with compliant, high-intent targeting.
EdTech and e-learning
Course enrolments and app installs driven by video-led campaigns and retargeting funnels.
Enterprise B2B and IT services
Qualified enterprise pipeline from LinkedIn and Google Search campaigns aimed at decision-makers.
Why Conceptial Media
Data-driven, transparent and focused on return
01
Every campaign tied to outcomes
We do not optimise for clicks or impressions. Each campaign is built around the lead, sale or sign-up that moves your business forward.
02
In-house execution
Your campaigns are run by our own media buyers and analysts, not passed through a network of freelancers.
03
Built for any city
We run programmes for businesses in metros and smaller cities alike, with the same weekly optimisation discipline everywhere.
04
Transparent reporting
Every report shows spend, cost per result and return on ad spend clearly, with no inflated impression counts.
Our process
A five-step path from audit to ROAS
Performance marketing fails when it is treated as a one-time launch. Ours is a repeating weekly cycle, refined every month by what is actually moving your cost per result.
- 1
Audit
We audit your ad accounts, website and competitors to see where budget is being wasted and where the opportunity sits.
- 2
Strategise
We set your target cost per lead or ROAS and map the right channel mix to your audience and budget.
- 3
Build and track
Campaigns, creative and conversion tracking are built and tested before a rupee goes live, so reporting is accurate from day one.
- 4
Launch and optimise
We launch, then run structured weekly tests on audiences, creative and bids to bring cost per result steadily down.
- 5
Report and scale
Monthly reports on spend, leads and ROAS, with budget shifted to winning campaigns until targets are beaten.
The fundamentals
Performance starts before the first ad
Great performance marketing is not only media buying. It is getting the fundamentals right before a rupee is spent, and staying with you so the results compound.
Product and market fit
No amount of advertising can sell something people do not want. Before we touch the ad account, we stress-test your product, audience and proposition, because even the strongest funnel cannot rescue a weak offer.
Clear communication
A confused customer never buys. We sharpen your messaging until every touchpoint earns its place, including landing pages, ad copy, hooks and calls to action.
A hook and a differentiator
Your reason to choose you has to land in three seconds. We craft hooks that stop the scroll and show the difference that seals the sale, across every creative and variant.
End-to-end partnership
From strategy and creative to media buying and optimisation, we work alongside you as an extension of your team, accountable to your numbers.
Pricing
Transparent pricing, no media markups
Ad budgets are paid directly by you to Google or Meta, so there is no markup on your media spend.
Starting from
₹18,000
per month, single channel
Request A Quote
- Fee scales with ad spend, platforms and campaign complexity
- Ad budgets paid directly to Google and Meta, with no markup
- Campaign management, creative briefing and conversion tracking included
- Live reporting dashboard you can open at any time
- Month-to-month after an initial 90-day optimisation window
- You own your ad accounts and data
The trajectory
How performance improves as data builds
Results improve in stages as data builds and testing matures. This is the general path most clients follow.
- Week 1 to 2
Account audit and tracking checks, then campaigns go live.
- Week 3 to 4
First leads or sales arrive, and early creative and audience data is collected.
- Month 2
Cost per result begins to stabilise as weak audiences and creative are cut.
- Month 3 onwards
Returns become consistent, and budgets are scaled on proven winners.
Recent Works
Results from campaigns we manage
Questions
Performance marketing questions, answered
Straight answers about budgets, fees, timelines and ownership. Need something specific? Ask our team.
Ask a questionA performance marketing agency runs paid campaigns judged on measurable outcomes such as leads, sales, calls or installs, rather than reach or impressions. A general digital marketing agency may bundle branding, organic social or content that is not tied to a defined cost-per-result target. Every rupee we spend is attributed to an outcome.
For Google Search, a monthly ad spend of around ₹20,000 to ₹30,000 usually gives enough data to optimise properly. Meta campaigns can start showing results with about ₹15,000 to ₹25,000 a month. We scale the campaign structure to your budget.
Agencies usually charge a flat monthly management fee, a percentage of ad spend, or a mix of both. We charge a flat monthly fee, so our incentives stay aligned with your results rather than with how much you spend.
Google and Meta campaigns typically start generating clicks and leads within 48 to 72 hours of launch. Cost per lead usually settles within two to four weeks, once the platforms have enough conversion data to optimise delivery.
If buyers actively search for what you sell, start with Google Search to capture existing demand. If your product benefits from visual discovery or brand building, Meta is usually the stronger first step. Many brands run both for full-funnel coverage.
No. Our standard engagement runs month to month after an initial 90-day optimisation window, which is the minimum time needed to gather enough data to prove and scale a winning campaign structure.
Yes. Google Ads, Meta Ads and analytics accounts are created and owned under your business. We work as managers with admin access, and everything transfers cleanly if you ever choose to move on.
Every campaign is tied to a defined cost-per-result target and tracked through conversion pixels, call tracking and CRM integration where relevant. You get access to a live reporting dashboard and a weekly performance summary.
Yes. A smaller budget simply means tighter targeting, with narrower keyword sets, smaller geographies and sharply defined audiences, so early spend goes to the buyers most likely to convert.
Take the Conceptial road to
info@conceptialmedia.com
+91 9311 955 595
Ready for marketing that pays back?
Share your goals and get a review of your current campaigns, a look at where budget is being wasted, and a clear roadmap with scope, timeline and quote.
ExpertTeam Members
Results-DrivenApproach
StreamlinedExecution
4.9/5
Rated 4.9 out of 5 from our client reviews. Read all client testimonials.
9 of 150+ reviews
5.0 / 5
“I want to express my sincere gratitude to Amit and his team for the fantastic job they did developing our Shopify e-commerce site, PetStreet (www.petstreet.in). Their professionalism, technical skills, and dedication were truly outstanding.”
4.9 / 5
“We met Amit and his team at the very beginning of our journey, and they did an excellent job building our Shopify website. From shaping our first brand identity and communication to website design, social media, and performance marketing, they played an important role in launching our eCommerce store. Based on the quality of their work and partnership, I would confidently recommend them.”
5.0 / 5
“We partnered with Conceptial Media for our real estate project, Gaur Projects, and the results have been excellent. Their team managed our PPC, Meta Ads, and SEO, delivering better quality leads, a lower cost per lead, and stronger online visibility. Supportive, responsive, and focused on measurable results.”
4.9 / 5
“Rajkamal and his team supported us for over three years across Google and Meta Ads, SEO and performance marketing. Their consistent, strategic work strengthened our brand across Delhi NCR and India, and they became a true extension of our team. I would happily recommend them for long-term digital marketing support.”
5.0 / 5
“The Conceptial Media team did an excellent job designing our website, refreshing our brand identity, and positioning Transform with SK more effectively among competitors. They understood our services, including image management, personal branding, communication, and professional development, and delivered a great, impactful website. We are truly grateful for their contribution.”
5.0 / 5
“We came to Amit with an idea for UGC video and content, and his team handled it with real creativity and professionalism. They turned our vision into a market-ready brand on social media, and the engaging content helped us connect with our audience faster than expected. Highly recommended.”
4.9 / 5
“Amit and his team are ever-energetic, with a true commitment to timelines, technology, and in-depth website development knowledge. The swiftness and efficiency with which they delivered our project on time is truly commendable. Property Buddy Realtors has grown stronger because of this project, and we are grateful for their work.”
5.0 / 5
“Amit and his team were with us from the very beginning, helping shape our first eCommerce website and online brand. Five years into the Kangarooz journey, I still recognise the important role they played in building our Shopify store. Their contribution during those formative years will always be a memorable part of our growth.”
4.9 / 5
“Santosh and his team supported our complete transformation, from our new name, logo and visual identity to our website and wider marketing. Their creative thinking and attention to detail gave us a modern, trustworthy identity our members connect with. We would happily recommend them.”