/* ===== Service pages: modern layouts ===== */
:root{--g-dark:linear-gradient(145deg,#050505 0%,#1c0408 55%,#4a0010 100%)}
.hdr-solid .site-header{background:#000;padding:12px 0}
.bl{display:grid;gap:10px;margin-top:16px}
.bl li{position:relative;padding-left:26px;font-size:15px}
.bl li::before{content:"";position:absolute;left:0;top:.45em;width:11px;height:11px;border-radius:50%;background:var(--red);box-shadow:0 0 0 4px rgba(227,0,29,.22)}

/* quick answer variants */
.sp-quick-wide{max-width:980px;margin:44px auto 0}
.sp-quick-light{background:#fff;border:1px solid #e5e5e5;color:var(--black);backdrop-filter:none}
.sp-quick-light .sp-quick-text{color:#444}
.sp-quick-black{background:#000;border-color:#000;color:#fff}
.sp-quick-line{background:none;border:0;border-left:3px solid var(--red);border-radius:0;padding:4px 0 4px 22px;margin-top:34px}
.sp-quick-line h2{font-size:18px}

/* ---------- HEROES ---------- */
/* aurora */
.h-aurora{position:relative;background:#000;color:#fff;padding:170px 0 90px;text-align:center;overflow:hidden}
.h-aurora::before{content:"";position:absolute;inset:-20% -10% auto -10%;height:120%;background:radial-gradient(40% 50% at 20% 30%,rgba(227,0,29,.45),transparent 70%),radial-gradient(35% 45% at 80% 20%,rgba(255,90,90,.3),transparent 70%);filter:blur(30px)}
.h-aurora .container{position:relative}
.h-aurora .sp-crumbs{justify-content:center}
.h-aurora h1{font-size:clamp(34px,5vw,64px);line-height:1.1;font-weight:600;max-width:880px;margin:0 auto 22px}
.h-aurora .sp-lead{margin:0 auto 32px}
.h-aurora .hero-actions{justify-content:center}
.h-pills{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:56px}
.h-pills div{background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.14);border-radius:16px;padding:20px}
.h-pills strong{display:block;font-size:30px;font-weight:700}
.h-pills span{font-size:13px;color:#cfcfcf}
.h-aurora .sp-quick{text-align:left}

/* design (light) */
.h-design{background:#F4F4F4;padding:150px 0 90px;overflow:hidden}
.h-design-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:60px;align-items:center}
.h-design .sp-crumbs,.h-design .sp-crumbs b{color:#555}
.h-design h1,.h-design .hd-title{font-size:clamp(34px,4.6vw,60px);line-height:1.1;font-weight:600;margin-bottom:20px}
.h-design .sp-lead{color:#444}
.h-design .btn-outline{border-color:#000;color:#000}
.h-specimen{position:relative;height:460px}
.spec-card{position:absolute;background:#fff;border-radius:22px;box-shadow:0 18px 50px rgba(0,0,0,.12);padding:22px}
.spec-type{top:0;left:6%;width:210px;height:190px;display:flex;flex-direction:column;justify-content:space-between}
.spec-type span{font-size:84px;font-weight:700;line-height:1}
.spec-type small{color:#777}
.spec-palette{top:40px;right:0;display:flex;gap:10px;padding:18px}
.spec-palette i{width:44px;height:44px;border-radius:50%;display:block}
.spec-ui{bottom:30px;left:0;width:290px;height:200px;display:grid;gap:10px;align-content:start}
.spec-ui b{display:block;height:14px;border-radius:7px;background:#eee}
.spec-ui b:first-child{width:60%;background:#000}
.spec-ui em{display:block;height:70px;border-radius:12px;background:linear-gradient(135deg,#E3001D,#7a0010)}
.spec-cta{bottom:70px;right:6%;background:var(--red);color:#fff;font-weight:600;border-radius:60px;padding:16px 30px}

/* store */
.h-store{background:#000;color:#fff;padding:160px 0 80px;position:relative;overflow:hidden}
.h-store::after{content:"";position:absolute;width:600px;height:600px;right:-200px;top:-100px;background:radial-gradient(circle,rgba(227,0,29,.4),transparent 65%)}
.h-store .container{position:relative;z-index:1}
.h-store-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:60px;align-items:center}
.h-store h1{font-size:clamp(32px,4.4vw,56px);line-height:1.1;font-weight:600;margin-bottom:22px}
.store-mock{background:#fff;color:#000;border-radius:20px;overflow:hidden;box-shadow:0 30px 80px rgba(0,0,0,.5)}
.sm-top{display:flex;gap:7px;align-items:center;padding:14px 18px;background:#f1f1f1}
.sm-top span{width:11px;height:11px;border-radius:50%;background:#ccc}
.sm-top b{margin-left:14px;font-size:12px;font-weight:500;color:#777}
.sm-body{padding:22px;display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.sm-metric{background:#F4F4F4;border-radius:14px;padding:14px}
.sm-metric small{display:block;color:#777;font-size:12px}
.sm-metric strong{display:block;font-size:22px}
.sm-metric em{font-style:normal;color:#0a9a4a;font-size:12px;font-weight:600}
.sm-chart{grid-column:1/-1;height:150px;background:#F4F4F4;border-radius:14px;display:flex;align-items:flex-end;gap:12px;padding:16px}
.sm-chart i{flex:1;background:var(--red);border-radius:6px 6px 0 0}
.h-store .sp-quick-wide{margin-top:60px}

/* watermark */
.h-water{position:relative;background:var(--red);color:#fff;padding:170px 0 100px;overflow:hidden}
.h-water .wm{position:absolute;right:-2%;bottom:-18%;font-size:clamp(260px,38vw,560px);font-weight:800;line-height:1;color:transparent;-webkit-text-stroke:3px rgba(255,255,255,.28)}
.h-water-grid{position:relative;display:grid;grid-template-columns:1.2fr .8fr;gap:50px;align-items:center}
.h-water h1{font-size:clamp(32px,4.4vw,58px);line-height:1.1;font-weight:600;margin-bottom:22px}
.h-water .eyebrow{color:#fff;opacity:.9}
.h-water .sp-lead{color:#fff}
.h-water .btn-primary{background:#000}
.h-water .btn-primary:hover{background:#fff;color:#000}
.h-water .sp-crumbs,.h-water .sp-crumbs a{color:#ffd9de}

/* ribbon */
.h-ribbon{background:#F4F4F4;padding:150px 0 0}
.h-ribbon-grid{display:grid;grid-template-columns:1.2fr .8fr;gap:50px;align-items:center;padding-bottom:70px}
.h-ribbon .sp-crumbs,.h-ribbon .sp-crumbs b{color:#555}
.h-ribbon h1{font-size:clamp(32px,4.4vw,56px);line-height:1.1;font-weight:600;margin-bottom:20px}
.h-ribbon .sp-lead{color:#444}
.h-ribbon .btn-outline{border-color:#000;color:#000}
.rb-art{position:relative;height:340px;display:grid;place-items:center}
.rb-art>i{font-size:150px;color:#000}
.rb-dot{position:absolute;border-radius:50%;background:var(--red)}
.rb-dot.d1{width:90px;height:90px;top:20px;right:30px}
.rb-dot.d2{width:34px;height:34px;bottom:50px;left:40px;background:#000}
.rb-dot.d3{width:56px;height:56px;bottom:20px;right:60px;opacity:.35}
.rb-metrics{display:grid;grid-template-columns:repeat(4,1fr);gap:0;background:#000;color:#fff;border-radius:20px 20px 0 0;overflow:hidden}
.rb-metrics div{padding:30px 24px;border-left:1px solid rgba(255,255,255,.12);text-align:center}
.rb-metrics div:first-child{border-left:0}
.rb-metrics strong{display:block;font-size:32px;color:var(--red)}
.rb-metrics span{font-size:14px;color:#ccc}
.rb-quick{background:#fff;padding:50px 0 0}

/* code */
.h-code{background:#0b0b0b;color:#fff;padding:160px 0 90px}
.h-code-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:60px;align-items:center}
.h-code h1{font-size:clamp(32px,4.2vw,54px);line-height:1.12;font-weight:600;margin-bottom:22px}
.code-win{background:#14141a;border:1px solid #2a2a33;border-radius:16px;overflow:hidden;box-shadow:0 30px 80px rgba(227,0,29,.15)}
.cw-bar{display:flex;gap:7px;align-items:center;padding:14px 18px;background:#1c1c24}
.cw-bar span{width:11px;height:11px;border-radius:50%;background:#444}
.cw-bar span:first-child{background:var(--red)}
.cw-bar b{margin-left:12px;font-size:12px;color:#888;font-weight:500}
.code-win pre{margin:0;padding:26px;font-family:Poppins,sans-serif;font-size:14px;line-height:1.8;color:#e6e6e6;overflow:auto}
.code-win .c1{color:#6b6b78}.code-win .k{color:#ff5470}.code-win .s{color:#9be28f}.code-win .f{color:#ffb86c}

/* portal */
.h-portal-grid{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center}
.portal-mock{display:grid;grid-template-columns:90px 1fr;background:#fff;color:#111;border-radius:20px;box-shadow:0 30px 70px rgba(0,0,0,.18);overflow:hidden;min-height:360px}
.portal-mock aside{background:#000;padding:22px 16px;display:grid;gap:14px;align-content:start}
.portal-mock aside b{color:#fff;font-size:13px;margin-bottom:8px}
.portal-mock aside i{display:block;height:10px;border-radius:5px;background:#333}
.portal-mock aside i:first-of-type{background:var(--red)}
.pm-main{padding:22px}
.pm-head{display:flex;align-items:center;gap:12px;margin-bottom:18px}
.pm-head span{width:34px;height:34px;border-radius:50%;background:var(--red)}
.pm-head em{font-style:normal;font-weight:600}
.pm-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-bottom:18px}
.pm-cards div{background:#F4F4F4;border-radius:12px;padding:12px}
.pm-cards small{display:block;color:#777;font-size:11px}
.pm-cards strong{font-size:22px}
.pm-table{display:grid;gap:10px}
.pm-table u{display:block;height:34px;border-radius:8px;background:#F4F4F4}

/* ---------- SERVICES ---------- */
/* numbered gradient cards */
.sv-num{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.sv-num-card{position:relative;background:var(--g-dark);color:#fff;border-radius:22px;padding:34px 32px 34px;border:1px solid rgba(255,255,255,.08);overflow:hidden}
.sv-ico{width:64px;height:64px;border-radius:50%;border:1px solid rgba(255,255,255,.2);display:grid;place-items:center;margin:0 0 22px 0;font-size:22px}
.sv-num-card h3{font-size:23px;line-height:1.2;margin-bottom:12px}
.sv-line{display:block;width:46px;height:3px;border-radius:3px;background:var(--red);margin-bottom:16px}
.sv-num-card p{color:#cfcfcf;font-size:15px}
.sv-num-card .bl li{color:#f0f0f0}
.sv-num-card:hover{transform:translateY(-6px);box-shadow:0 24px 50px rgba(227,0,29,.25)}
.sv-num-card{transition:.3s}

/* zigzag */
.sv-zig{display:grid;gap:0}
.sv-zig-row{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:center;padding:46px 0;border-top:1px solid #dcdcdc}
.sv-zig-row.rev .zig-text{order:2}
.zig-no{font-size:72px;font-weight:800;line-height:1;color:transparent;-webkit-text-stroke:2px var(--red);display:block;margin-bottom:10px}
.zig-text h3{font-size:28px;margin-bottom:12px}
.zig-text p{color:#555;font-size:17px}
.zig-panel{background:#ffffff;border-radius:22px;padding:34px;position:relative}
.zig-panel>i{position:absolute;top:26px;right:30px;font-size:40px;color:var(--red);opacity:.9}

/* tabs */
.sv-tabs{display:grid;grid-template-columns:.8fr 1.2fr;gap:30px;align-items:start}
.tabs-list{display:grid;gap:10px}
.tab-btn{display:flex;gap:14px;align-items:center;text-align:left;background:#111;color:#bbb;border:1px solid #262626;border-radius:14px;padding:18px 20px;font-family:inherit;font-size:16px;font-weight:500;cursor:pointer;transition:.25s}
.tab-btn i{width:34px;color:var(--red);font-size:18px}
.tab-btn:hover{color:#fff;border-color:var(--red)}
.tab-btn.on{background:var(--red);border-color:var(--red);color:#fff}
.tab-btn.on i{color:#fff}
.tab-panel{display:none;background:var(--g-dark);border:1px solid #262626;border-radius:22px;padding:44px}
.tab-panel.on{display:block;animation:svcIn .4s both}
.tab-panel h3{font-size:30px;margin-bottom:12px}
.tab-panel p{color:#ccc;font-size:17px}
.tab-panel .btn{margin-top:26px}
.sv-tabs .tabs-panels .zig-no{font-size:56px}

/* bento */
.sv-bento{display:grid;grid-template-columns:repeat(4,1fr);grid-auto-rows:minmax(230px,auto);gap:18px}
.bento{border-radius:22px;padding:30px;background:#F4F4F4;transition:.3s;display:flex;flex-direction:column}
.bento>i{font-size:28px;color:var(--red);margin-bottom:18px}
.bento h3{font-size:21px;margin-bottom:8px}
.bento p{font-size:14.5px;color:#555}
.bento .bl li{font-size:14px}
.bento:hover{transform:translateY(-5px)}
.b1{grid-column:span 2;grid-row:span 2;background:#000;color:#fff}
.b1 p{color:#ccc}.b1 h3{font-size:30px}.b1>i{font-size:44px}
.b2{grid-column:span 2;background:var(--red);color:#fff}
.b2>i,.b2 p{color:#fff}.b2 .bl li::before{background:#fff;box-shadow:0 0 0 4px rgba(255,255,255,.25)}
.b3{grid-column:span 1}
.b4{grid-column:span 1}
.b5{grid-column:span 2;background:#000;color:#fff}.b5 p{color:#ccc}
.b6{grid-column:span 2}

/* sticky */
.sv-sticky{display:grid;grid-template-columns:.8fr 1.2fr;gap:60px;align-items:start}
.sticky-left{position:sticky;top:110px}
.sticky-left h2{font-size:clamp(28px,3.4vw,44px);line-height:1.15;font-weight:600;margin-bottom:16px}
.sticky-left p{color:#555;font-size:17px;margin-bottom:26px}
.sticky-right{display:grid;gap:18px}
.st-card{display:grid;grid-template-columns:70px 1fr;gap:18px;background:#fff;border-radius:18px;padding:28px;border:1px solid #ececec;transition:.3s}
.st-card:hover{border-color:var(--red);box-shadow:0 16px 40px rgba(0,0,0,.08)}
.st-no{font-size:38px;font-weight:800;color:var(--red);line-height:1}
.st-card h3{font-size:20px;margin-bottom:8px;display:flex;gap:10px;align-items:center}
.st-card h3 i{color:var(--red);font-size:17px}
.st-card p{color:#555;font-size:15px}
.st-card .bl{grid-template-columns:1fr 1fr}

/* accordion (services + process) */
.acc{display:grid;gap:12px}
.acc-item{background:#fff;border-radius:16px;border:1px solid #e8e8e8;overflow:hidden;transition:.3s}
.acc-item.open{border-color:var(--red);box-shadow:0 14px 34px rgba(227,0,29,.1)}
.acc-q{width:100%;display:flex;align-items:center;gap:20px;padding:24px 28px;background:none;border:0;cursor:pointer;font-family:inherit;text-align:left;color:#000}
.acc-no{font-size:15px;font-weight:700;color:var(--red);min-width:34px}
.acc-q>i{color:#000;width:26px;font-size:19px}
.acc-q strong{flex:1;font-size:20px;font-weight:600}
.acc-q em{width:22px;height:22px;position:relative;flex:none}
.acc-q em::before,.acc-q em::after{content:"";position:absolute;left:0;top:10px;width:22px;height:2px;background:#000;transition:.3s}
.acc-q em::after{transform:rotate(90deg)}
.acc-item.open .acc-q em::after{transform:rotate(0)}
.acc-a{max-height:0;overflow:hidden;transition:max-height .4s ease}
.acc-in{padding:0 28px 28px 108px}
.acc-in p{color:#555;font-size:16px;max-width:760px}
.acc-in .bl{grid-template-columns:1fr 1fr;max-width:640px}
.acc-light .acc-in{padding-left:28px}

/* horizontal scroll */
.hs-wrap{position:relative}
.hs-track{scroll-padding-left:max(4%,calc((100vw - 1280px)/2));display:flex;gap:22px;overflow-x:auto;scroll-snap-type:x mandatory;padding:10px max(4%,calc((100vw - 1280px)/2)) 30px;scrollbar-width:none}
.hs-track::-webkit-scrollbar{display:none}
.hs-card{flex:0 0 340px;scroll-snap-align:start;background:#fff;border-radius:22px;padding:34px 28px;border:1px solid #ececec;position:relative;transition:.3s}
.hs-card:hover{background:#000;color:#fff;transform:translateY(-6px)}
.hs-card:hover p{color:#ccc}
.hs-no{position:absolute;top:22px;right:26px;font-size:40px;font-weight:800;color:#eee}
.hs-card>i{font-size:30px;color:var(--red);margin-bottom:20px;display:block}
.hs-card h3{font-size:21px;margin-bottom:10px}
.hs-card p{font-size:15px;color:#555}
.hs-ctrl{display:flex;gap:12px;justify-content:center;margin-top:10px}
.hs-ctrl button{width:48px;height:48px;border-radius:50%;border:1px solid #000;background:#fff;cursor:pointer;transition:.25s}
.hs-ctrl button:hover{background:var(--red);border-color:var(--red);color:#fff}

/* ---------- PROCESS ---------- */
.pr-time{position:relative;max-width:960px;margin:0 auto;display:grid;gap:34px}
.pr-time::before{content:"";position:absolute;left:50%;top:0;bottom:0;width:2px;background:linear-gradient(var(--red),#000);transform:translateX(-50%)}
.pr-time li{position:relative;width:50%;padding:0 50px}
.pr-time li.l{text-align:right}
.pr-time li.r{margin-left:50%}
.pr-time .dot{position:absolute;top:0;width:42px;height:42px;border-radius:50%;background:var(--red);color:#fff;font-weight:700;display:grid;place-items:center;box-shadow:0 0 0 6px #fff}
.pr-time li.l .dot{right:-21px}
.pr-time li.r .dot{left:-21px}
.pr-time h3{font-size:22px;margin-bottom:6px}
.pr-time p{color:#555;font-size:15px}

.pr-step{display:grid;grid-template-columns:repeat(5,1fr);position:relative;gap:20px;text-align:center}
.pr-step::before{content:"";position:absolute;top:21px;left:10%;right:10%;height:2px;background:repeating-linear-gradient(90deg,var(--red) 0 10px,transparent 10px 18px)}
.pr-step .dot{position:relative;width:44px;height:44px;border-radius:50%;background:var(--red);color:#fff;font-weight:700;display:grid;place-items:center;margin:0 auto 20px;box-shadow:0 0 0 8px #F4F4F4}
.pr-step h3{font-size:19px;margin-bottom:8px}
.pr-step p{color:#555;font-size:14px}

.pr-bento{display:grid;grid-template-columns:repeat(6,1fr);gap:18px}
.pb{border-radius:22px;padding:30px;background:#fff;border:1px solid #ececec}
.pb span{font-size:60px;font-weight:800;line-height:1;color:var(--red);display:block;margin-bottom:12px}
.pb h3{font-size:22px;margin-bottom:8px}
.pb p{color:#555;font-size:15px}
.pb1{grid-column:span 3;background:#000;color:#fff}.pb1 p{color:#ccc}
.pb2{grid-column:span 3}
.pb3{grid-column:span 2}
.pb4{grid-column:span 2;background:var(--red);color:#fff}.pb4 span,.pb4 p{color:#fff}
.pb5{grid-column:span 2}

.pr-acc-wrap{display:grid;grid-template-columns:.8fr 1.2fr;gap:60px;align-items:start}
.pr-acc-head .sp-head{text-align:left;margin:0}

.pr-chev{display:grid;grid-template-columns:repeat(5,1fr);gap:0}
.pr-chev li{padding-right:6px}
.chev{display:flex;align-items:center;gap:10px;background:#000;color:#fff;font-weight:600;font-size:16px;padding:20px 28px 20px 34px;clip-path:polygon(0 0,calc(100% - 22px) 0,100% 50%,calc(100% - 22px) 100%,0 100%,22px 50%);margin-left:-14px}
.pr-chev li:first-child .chev{margin-left:0;clip-path:polygon(0 0,calc(100% - 22px) 0,100% 50%,calc(100% - 22px) 100%,0 100%)}
.pr-chev li:nth-child(even) .chev{background:var(--red)}
.chev b{opacity:.65;font-size:13px}
.pr-chev p{padding:18px 18px 0 8px;font-size:14px;color:#555}

.pr-rail-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:60px;align-items:start}
.pr-rail-left{position:sticky;top:110px}
.pr-rail-left .sp-head{text-align:left;margin:0}
.pr-rail{position:relative;display:grid;gap:30px;padding-left:20px}
.pr-rail::before{content:"";position:absolute;left:44px;top:10px;bottom:10px;width:2px;background:#333}
.pr-rail li{display:grid;grid-template-columns:50px 1fr;gap:24px;position:relative}
.rn{position:relative;z-index:1;width:50px;height:50px;border-radius:50%;background:var(--red);display:grid;place-items:center;font-weight:700;font-size:14px}
.pr-rail h3{font-size:22px;margin-bottom:6px}
.pr-rail p{color:#bbb;font-size:15px}

.pr-rows{border-top:1px solid #ddd}
.pr-row{display:grid;grid-template-columns:90px 260px 1fr 40px;gap:24px;align-items:center;padding:30px 20px;border-bottom:1px solid #ddd;transition:.25s}
.pr-row span{font-size:34px;font-weight:800;color:var(--red)}
.pr-row h3{font-size:22px}
.pr-row p{color:#555;font-size:15px}
.pr-row i{opacity:0;transition:.25s}
.pr-row:hover{background:#000;color:#fff}
.pr-row:hover p{color:#ccc}
.pr-row:hover i{opacity:1;color:var(--red)}

/* ---------- EXTRAS ---------- */
.tbl-wrap{overflow-x:auto;border-radius:18px;border:1px solid #e5e5e5;background:#fff}
.tbl{width:100%;border-collapse:collapse;min-width:640px}
.tbl th,.tbl td{padding:20px 24px;text-align:left;font-size:15px;border-bottom:1px solid #eee}
.tbl thead th{background:#000;color:#fff;font-size:15px}
.tbl thead th.hl{background:var(--red)}
.tbl tbody th{font-weight:600;background:#fafafa;width:22%}
.tbl td.hl{background:rgba(227,0,29,.05);font-weight:500}
.tbl tr:last-child th,.tbl tr:last-child td{border-bottom:0}

.pri-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px}
.pri{background:var(--g-dark);border:1px solid #2a2a2a;border-radius:22px;padding:38px;position:relative}
.pri span{position:absolute;top:10px;right:28px;font-size:110px;line-height:1;color:rgba(227,0,29,.5);font-family:Poppins,sans-serif}
.pri h3{font-size:24px;margin-bottom:10px}
.pri p{color:#ccc;font-size:16px;max-width:90%}

.int-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.int-col{background:#fff;border-radius:18px;padding:28px;border-top:4px solid var(--red)}
.int-col h3{font-size:19px;margin-bottom:16px}
.int-chips{display:flex;flex-wrap:wrap;gap:8px}
.int-chips span{background:#F4F4F4;border-radius:30px;padding:8px 14px;font-size:13px;font-weight:500}

.tier-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;align-items:stretch}
.tier{position:relative;background:#fff;border:1px solid #e5e5e5;border-radius:24px;padding:40px 32px;display:flex;flex-direction:column}
.tier h3{font-size:26px}
.tier>p{color:#666;font-size:15px;margin:6px 0 22px}
.tier ul{display:grid;gap:14px;margin-bottom:30px;flex:1}
.tier li{display:flex;gap:12px;font-size:15px}
.tier li i{color:var(--red);margin-top:4px}
.tier.hot{background:#000;color:#fff;transform:translateY(-14px);border-color:#000}
.tier.hot>p{color:#bbb}
.tier-flag{position:absolute;top:-14px;left:32px;background:var(--red);color:#fff;font-size:12px;font-weight:700;padding:6px 14px;border-radius:30px}

.layers{display:grid;gap:12px;max-width:900px;margin:0 auto}
.layer{display:flex;justify-content:space-between;gap:20px;align-items:center;padding:24px 30px;border-radius:16px;background:#F4F4F4}
.layer strong{font-size:19px}
.layer span{color:#555;font-size:15px;text-align:right}
.l1{width:100%;background:#000;color:#fff}.l1 span{color:#ccc}
.l2{width:94%;margin:0 auto;background:var(--red);color:#fff}.l2 span{color:#ffe0e4}
.l3{width:88%;margin:0 auto}
.l4{width:82%;margin:0 auto;background:#e8e8e8}
.l5{width:76%;margin:0 auto;background:#d9d9d9}

.role-tabs{display:flex;gap:10px;justify-content:center;flex-wrap:wrap;margin-bottom:26px}
.role-tabs .tab-btn{padding:14px 26px;border-radius:40px}
.role-panel{max-width:none;text-align:left}
.role-panel.on{display:grid;grid-template-columns:.9fr 1.1fr;gap:40px;align-items:center}
.role-panel h3{font-size:28px;margin-bottom:12px}
.role-panel p{color:#ccc;font-size:17px;line-height:1.75;margin-bottom:18px}
.role-panel .bl{display:grid;gap:10px;margin-bottom:6px}
.role-link{display:inline-flex;align-items:center;gap:8px;margin-top:20px;color:#fff;font-weight:600;font-size:15px;border-bottom:1px solid var(--red);padding-bottom:3px}
.role-link i{font-size:12px;color:var(--red);transition:.25s}
.role-link:hover i{transform:translateX(4px)}
.role-shot{margin:0;border-radius:16px;overflow:hidden;border:1px solid #333;box-shadow:0 24px 60px rgba(0,0,0,.5);background:#111}
.role-shot img{display:block;width:100%;height:auto}
@media(max-width:991px){.role-panel.on{grid-template-columns:1fr;gap:26px}}

.sec-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.sec{display:flex;gap:16px;background:#F4F4F4;border-radius:18px;padding:26px}
.sec>i{color:var(--red);font-size:22px;margin-top:3px}
.sec h3{font-size:18px;margin-bottom:4px}
.sec p{font-size:14.5px;color:#555}

/* ---------- SEO / WHY variants ---------- */
.seo-cols{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border:1px solid #262626;border-radius:22px;overflow:hidden}
.seo-col{padding:44px 34px;border-left:1px solid #262626}
.seo-col:first-child{border-left:0}
.seo-col b{display:block;font-size:84px;font-weight:800;line-height:1;color:transparent;-webkit-text-stroke:2px var(--red);margin-bottom:18px}
.seo-col h3{font-size:21px;margin-bottom:10px}
.seo-col p{color:#bbb;font-size:15px}
.seo-strips{display:grid;gap:14px}
.seo-strip{display:grid;grid-template-columns:90px 300px 1fr;gap:30px;align-items:center;background:#fff;border-radius:18px;padding:28px 32px;}
.seo-strip h3{font-size:20px}
.seo-strip p{color:#555;font-size:15px}
.seo-split{display:grid;grid-template-columns:.9fr 1.1fr;gap:60px;align-items:center}
.seo-split h2{font-size:clamp(28px,3.4vw,44px);line-height:1.15;font-weight:600;margin-bottom:16px}
.seo-split p{color:#bbb;font-size:17px;margin-bottom:26px}
.seo-stack{display:grid;gap:16px}
.seo-row{display:grid;grid-template-columns:70px 1fr;gap:20px;background:#111;border:1px solid #262626;border-radius:18px;padding:26px}
.seo-row b{width:60px;height:60px;border-radius:14px;background:var(--red);display:grid;place-items:center;font-size:15px}
.seo-row h3{font-size:19px;margin-bottom:6px}
.seo-row p{color:#bbb;font-size:14.5px}

.why-num{display:grid;grid-template-columns:1fr 1fr;gap:0}
.why-num div{padding:40px;border:1px solid #e8e8e8;margin:0 -1px -1px 0}
.why-num span{font-size:56px;font-weight:800;line-height:1;color:var(--red);display:block;margin-bottom:12px}
.why-num h3{font-size:22px;margin-bottom:8px}
.why-num p{color:#555;font-size:16px}
.why-strips{display:grid;grid-template-columns:repeat(4,1fr);gap:0}
.why-strips div{padding:6px 28px;border-left:1px solid #2a2a2a}
.why-strips div:first-child{border-left:0;padding-left:0}
.why-strips h3{font-size:20px;margin-bottom:10px;padding-top:14px;border-top:3px solid var(--red)}
.why-strips p{color:#bbb;font-size:15px}

/* FAQ split */
.faq-split-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:60px;align-items:start}
.faq-side{position:sticky;top:110px}
.faq-side h2{font-size:clamp(28px,3.2vw,42px);line-height:1.15;font-weight:600;margin-bottom:14px}
.faq-side p{color:#555;font-size:17px;margin-bottom:24px}

/* recent works */
.rw{background:#000;color:#fff;padding-bottom:70px}
.rw-head{display:flex;justify-content:space-between;align-items:flex-end;gap:20px;margin-bottom:40px}
.rw-head h2{font-size:clamp(28px,3.6vw,46px);line-height:1.15;font-weight:600}
.rw-ctrl{margin:0}
.rw-ctrl button{background:transparent;border-color:#444;color:#fff}
.rw-track{gap:26px;padding-bottom:10px;scroll-snap-type:none}
.rw-card{flex:0 0 min(520px,84vw);scroll-snap-align:start}
.rw-img{position:relative;border-radius:18px;overflow:hidden;aspect-ratio:1400/760;background:#111;border:1px solid #262626}
.rw-img img{width:100%;height:100%;object-fit:cover;transition:transform .6s}
.rw-card:hover .rw-img img{transform:scale(1.06)}
/* platform-specific section */
.pf{background:#ffffff}
.pf-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:60px;align-items:start}
.pf-left{position:sticky;top:110px}
.pf-left h2{font-size:clamp(26px,3.2vw,40px);font-weight:600;line-height:1.2;margin-bottom:16px}
.pf-left p{color:#444;font-size:17px;line-height:1.75;margin-bottom:28px}
.pf-left img{width:100%;height:auto;border-radius:22px;display:block}
.pf-list{display:grid;gap:18px}
.pf-card{display:grid;grid-template-columns:72px 1fr;gap:22px;align-items:start;background:#F4F4F4;border:1px solid #F4F4F4;border-radius:20px;padding:30px 30px 32px;transition:.3s}
.pf-card:hover{background:#fff;border-color:var(--red);box-shadow:0 16px 40px rgba(0,0,0,.08);transform:translateY(-4px)}
.pf-logo{display:grid;place-items:center;width:72px;height:72px;border-radius:18px;background:#fff}
.pf-logo img{width:40px;height:40px;object-fit:contain}
.pf-card h3{font-size:21px;font-weight:600;margin-bottom:8px}
.pf-card p{color:#555;font-size:15px;line-height:1.75}
/* delivery process (dark) */
.dp{background:#0b0b0c;color:#fff}
.dp-label{display:block;font-size:13px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;margin-bottom:14px}
.dp-title{font-size:clamp(26px,3.2vw,40px);font-weight:500;line-height:1.2;max-width:900px;margin-bottom:46px}
.dp-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:34px}
.dp-grid li{border-top:1px solid #333;padding-top:34px}
.dp-grid span{display:block;color:var(--red);font-size:28px;font-weight:600;margin-bottom:22px}
.dp-grid h3{font-size:22px;font-weight:600;margin-bottom:12px}
.dp-grid p{color:#bdbdbd;font-size:15px;line-height:1.75}
/* search readiness */
.rd{background:#fff}
.rd-grid{display:grid;grid-template-columns:1.2fr .8fr;gap:70px;align-items:start}
.rd-label{display:block;color:var(--red);font-size:13px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;margin-bottom:14px}
.rd-grid h2{font-size:clamp(26px,3.2vw,40px);font-weight:600;line-height:1.2;margin-bottom:20px}
.rd-grid p{color:#555;font-size:17px;line-height:1.75;margin-bottom:26px}
.rd-list{display:grid;grid-template-columns:1fr 1fr;gap:14px 30px}
.rd-list li{display:flex;gap:12px;align-items:center;font-size:15px;font-weight:500}
.rd-list i{color:var(--red);font-size:14px}
.rd-card{background:#F4F4F4;border:1px solid #e6e6e6;border-radius:24px;padding:38px;margin-top:20px}
.rd-card h3{font-size:22px;font-weight:600;line-height:1.3;margin-bottom:12px}
.rd-card p{color:#555;font-size:15px;line-height:1.75;margin-bottom:24px}
.rd-btn{display:inline-flex;align-items:center;gap:12px;background:var(--red);color:#fff;border-radius:60px;padding:15px 28px;font-size:15px;font-weight:600;transition:.25s}
.rd-btn:hover{background:#000;transform:translateY(-2px)}
/* coverage box */
.cv-box{background:linear-gradient(180deg,#000 0%,#2a0a0a 100%);color:#fff;border-radius:28px;padding:44px 44px 40px}
.cv-label{display:block;color:#e0483c;font-size:16px;font-weight:600;margin-bottom:12px}
.cv-box h3{font-size:clamp(26px,3vw,36px);font-weight:600;line-height:1.2;margin-bottom:14px}
.cv-box .cv-intro{color:#e4e4e4;font-size:16px;line-height:1.7;margin-bottom:28px}
.cv-pills{display:flex;flex-wrap:wrap;gap:12px}
.cv-pills li{display:inline-flex;align-items:center;gap:12px;border:1px solid #5a5a5a;border-radius:40px;padding:10px 12px;font-size:10px;transition:.25s}
.cv-pills li i{color:#e0483c;font-size:15px}
.cv-pills li:hover{border-color:var(--red);background:rgba(227,0,29,.12)}
.cv-foot{margin-top:30px;padding-top:26px;border-top:1px solid #4a1414}
.cv-foot small{display:block;font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:#d6d6d6;margin-bottom:10px}
.cv-box .cv-foot strong{display:block;font-size:24px;font-weight:600;margin-bottom:6px}
.cv-box .cv-foot span{display:block;color:#d0d0d0;font-size:14px;line-height:1.6}
/* ---------- Responsive ---------- */
@media(max-width:1100px){
  .sv-num,.int-grid{grid-template-columns:1fr 1fr}
  .sv-bento{grid-template-columns:1fr 1fr}
  .b1,.b2,.b5,.b6{grid-column:span 2}
  .b1{grid-row:span 1}
  .pr-row{grid-template-columns:70px 200px 1fr 30px}
  .why-strips{grid-template-columns:1fr 1fr;gap:30px 0}
}
@media(max-width:991px){
  .h-aurora,.h-store,.h-water,.h-code{padding:130px 0 60px}
  .h-design,.h-ribbon,.h-portal{padding:120px 0 50px}
  .h-pills{grid-template-columns:1fr 1fr}
  .h-design-grid,.h-store-grid,.h-water-grid,.h-ribbon-grid,.h-code-grid,.h-portal-grid,.sv-tabs,.sv-sticky,.pr-acc-wrap,.pr-rail-grid,.seo-split,.faq-split-grid,.pf-grid,.rd-grid{grid-template-columns:1fr;gap:36px}
  .dp-grid{grid-template-columns:1fr 1fr}
  .h-specimen{height:380px}
  .sticky-left,.pr-rail-left,.faq-side,.pf-left{position:static}
  .sv-zig-row{grid-template-columns:1fr;gap:24px}
  .sv-zig-row.rev .zig-text{order:0}
  .tabs-list{grid-template-columns:1fr 1fr}
  .pr-time::before{left:21px}
  .pr-time li,.pr-time li.r{width:100%;margin-left:0;padding:0 0 0 62px;text-align:left}
  .pr-time li.l .dot,.pr-time li.r .dot{left:0;right:auto}
  .pr-step{grid-template-columns:1fr 1fr;gap:34px 20px}
  .pr-step::before{display:none}
  .pr-bento{grid-template-columns:1fr 1fr}
  .pb1,.pb2,.pb3,.pb4,.pb5{grid-column:span 1}
  .pr-chev{grid-template-columns:1fr 1fr;gap:20px}
  .chev,.pr-chev li:first-child .chev{margin-left:0}
  .pri-grid,.tier-grid,.sec-grid,.seo-cols{grid-template-columns:1fr}
  .tier.hot{transform:none}
  .seo-col{border-left:0;border-top:1px solid #262626}
  .seo-col:first-child{border-top:0}
  .seo-strip{grid-template-columns:1fr;gap:10px}
  .acc-in{padding-left:28px}
  .rb-metrics{grid-template-columns:1fr 1fr}
  .rb-metrics div:nth-child(3){border-left:0}
  .layer{flex-direction:column;align-items:flex-start;gap:6px}
  .layer span{text-align:left}
  .l1,.l2,.l3,.l4,.l5{width:100%}
}
@media(max-width:600px){
  .dp-grid,.rd-list{grid-template-columns:1fr}
  .rd-card{padding:28px}
  .pf-card{grid-template-columns:1fr;gap:14px;padding:24px}
  .sv-num,.int-grid,.sv-bento,.pr-bento,.pr-chev,.pr-step,.tabs-list,.why-num,.why-strips{grid-template-columns:1fr}
  .b1,.b2,.b5,.b6{grid-column:span 1}
  .pr-row{grid-template-columns:50px 1fr;gap:10px}
  .pr-row p{grid-column:2}
  .pr-row i{display:none}
  .st-card{grid-template-columns:1fr}
  .st-card .bl,.acc-in .bl{grid-template-columns:1fr}
  .hs-card{flex-basis:290px}
  .h-pills{grid-template-columns:1fr 1fr}
  .sm-body{grid-template-columns:1fr 1fr}
  .portal-mock{grid-template-columns:60px 1fr}
  .spec-ui{width:230px}
}
/* website development hero (two column) + sticky local */
.lc-hero{position:relative;background:#000;color:#fff;padding:170px 0 90px;overflow:hidden}
.lc-hero::before{content:"";position:absolute;inset:-30% -10% auto 30%;height:130%;background:radial-gradient(45% 50% at 60% 40%,rgba(227,0,29,.5),transparent 70%);filter:blur(24px)}
.lc-hero::after{content:"";position:absolute;inset:0;background-image:linear-gradient(rgba(255,255,255,.05) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.05) 1px,transparent 1px);background-size:56px 56px;-webkit-mask:linear-gradient(180deg,#000,transparent 80%);mask:linear-gradient(180deg,#000,transparent 80%)}
.lc-hero-grid{position:relative;z-index:1;display:grid;grid-template-columns:1.2fr .8fr;gap:60px;align-items:center}
.lc-hero h1{font-size:clamp(32px,4.6vw,60px);line-height:1.1;font-weight:600;margin-bottom:22px}
@media(max-width:991px){.lc-hero{padding:130px 0 70px}.lc-hero-grid{grid-template-columns:1fr;gap:30px}}
.wd-hero .h-pills{position:relative;z-index:1}
.wd-hero .lc-hero-grid{margin-bottom:0}
.wd-video{border-radius:22px;overflow:hidden;border:1px solid rgba(255,255,255,.16);box-shadow:0 30px 80px rgba(0,0,0,.45);background:#111;line-height:0}
.wd-video video{width:100%;height:auto;display:block}
.sp-sticky{align-items:start}
.sp-sticky>div:first-child{position:sticky;top:110px}
@media(max-width:991px){.sp-sticky>div:first-child{position:static}}
.pf-logo .fas{color:var(--red);font-size:26px}
/* shopify stores */
.shs{background:#fff}
.shs-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:22px}
.shs-card{padding:0;display:flex;flex-direction:column;background:#F4F4F4;border-radius:20px;overflow:hidden;border:1px solid #F4F4F4;transition:.3s}
.shs-card:hover{background:#fff;border-color:var(--red);box-shadow:0 16px 40px rgba(0,0,0,.08);transform:translateY(-4px)}
.shs-img{display:block;aspect-ratio:1400/760;overflow:hidden;background:#e6e6e6}
.shs-img img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .5s}
.shs-card:hover .shs-img img{transform:scale(1.05)}
.shs-body{display:flex;flex-direction:column;flex:1;padding:22px 22px 24px}
.shs-body h3{font-size:19px;font-weight:600;margin-bottom:8px}
.shs-body p{color:#555;font-size:14px;line-height:1.7;margin-bottom:16px}
.shs-link{margin-top:auto;font-size:14px;font-weight:600;color:var(--red)}
.shs-link i{margin-left:6px;font-size:12px;transition:.25s}
.shs-link:hover i{transform:translateX(4px)}
@media(max-width:1100px){.shs-grid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:600px){.shs-grid{grid-template-columns:1fr}}
/* shopify process */
.shp-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:60px;align-items:start}
.shp-steps{display:grid;gap:18px}
.shp-card{display:grid;grid-template-columns:64px 1fr;gap:20px;align-items:start;background:#fff;border:1px solid #fff;border-radius:20px;padding:28px;transition:.3s}
.shp-card:hover{border-color:var(--red);box-shadow:0 16px 40px rgba(0,0,0,.08);transform:translateY(-4px)}
.shp-ico{display:grid;place-items:center;width:64px;height:64px;border-radius:16px;background:#F4F4F4;color:var(--red);font-size:24px}
.shp-card h3{font-size:21px;font-weight:600;margin-bottom:8px}
.shp-card p{color:#555;font-size:15px;line-height:1.75}
.shp-side{position:sticky;top:110px}
.shp-side h2{font-size:clamp(26px,3.2vw,40px);font-weight:600;line-height:1.2;margin-bottom:16px}
.shp-side p{color:#444;font-size:17px;line-height:1.75}
@media(max-width:991px){.shp-grid{grid-template-columns:1fr;gap:30px}.shp-side{position:static;order:-1}}
@media(max-width:600px){.shp-card{grid-template-columns:1fr;padding:22px}}
.sp-soft .sp-bestfor{background:#fff}
/* shopify packages */
.pk{background:#fff}
.pk-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;align-items:stretch}
.pk-card{display:flex;flex-direction:column;background:#F4F4F4;border:1px solid #F4F4F4;border-radius:22px;padding:34px 30px;transition:.3s}
.pk-card:hover,.pk-hot{background:#fff;border-color:var(--red);box-shadow:0 16px 40px rgba(0,0,0,.08)}
.pk-card h3{font-size:22px;font-weight:600;margin-bottom:14px}
.pk-price{display:flex;align-items:baseline;gap:8px;padding-bottom:22px;margin-bottom:22px;border-bottom:1px solid #dcdcdc}
.pk-price strong{font-size:34px;font-weight:700;color:var(--red)}
.pk-price span{font-size:14px;color:#555}
.pk-card ul{display:grid;gap:11px;margin-bottom:28px;flex:1}
.pk-card li{display:flex;gap:10px;font-size:14px;line-height:1.5;color:#333}
.pk-card li i{color:var(--red);font-size:12px;margin-top:5px}
.pk-card .btn{align-self:flex-start}
@media(max-width:991px){.pk-grid{grid-template-columns:1fr}}
/* oa (approach) cards */
.oa{background:#fff}
.lcv{background:#F4F4F4}
.oa-head{text-align:center;max-width:980px;margin:0 auto 46px}
.oa-eyebrow{display:block;color:var(--red);font-size:13px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;margin-bottom:14px}
.oa-head h2{font-size:clamp(26px,3.2vw,40px);font-weight:600;line-height:1.2;margin-bottom:16px}
.oa-head p{color:#333;font-size:17px;line-height:1.75}
.oa-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:26px}
.oa-card{background:#F4F4F4;border:1px solid #F4F4F4;border-radius:24px;padding:34px 32px 38px;transition:.3s}
.oa-card:hover{background:#fff;border-color:var(--red);box-shadow:0 16px 40px rgba(0,0,0,.07);transform:translateY(-4px)}
.oa-no{display:block;color:var(--red);font-size:18px;font-weight:600;margin-bottom:6px}
.oa-card h3{font-size:22px;font-weight:600;margin-bottom:12px}
.oa-card p{color:#333;font-size:15px;line-height:1.75;margin-bottom:18px}
.oa-card small{display:block;font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;margin-bottom:12px}
.oa-card ul{display:grid;gap:10px}
.oa-card li{display:flex;gap:12px;font-size:15px;line-height:1.5}
.oa-card li i{color:var(--red);font-size:13px;margin-top:5px}
@media(max-width:991px){.oa-grid{grid-template-columns:1fr 1fr;gap:20px}}@media(max-width:600px){.oa-grid{grid-template-columns:1fr}.oa-card{padding:26px 22px}}
/* licensed plugins */
.lp{background:#fff}
.lp-head{max-width:820px;margin-bottom:44px}
.lp-head h2{font-size:clamp(26px,3.2vw,40px);font-weight:600;line-height:1.2;margin-bottom:16px}
.lp-head p{color:#444;font-size:17px;line-height:1.75}
.lp-grid{display:grid;grid-template-columns:1fr 1fr;gap:26px;margin-bottom:34px}
.lp-card{background:#fff;border:1px solid #e8e8e8;border-radius:22px;padding:34px 36px;box-shadow:0 10px 30px rgba(0,0,0,.05);transition:.3s}
.lp-card:hover{border-color:var(--red);transform:translateY(-4px)}
.lp-top{display:flex;align-items:center;gap:18px;margin-bottom:22px}
.lp-top b{font-size:18px;font-weight:500}
.lp-logo{display:grid;place-items:center;width:64px;height:64px;border:1px solid #e8e8e8;border-radius:16px;background:#fff;color:var(--red);font-size:26px}
.lp-logo img{width:34px;height:34px}
.lp-card small{display:block;font-size:14px;font-weight:500;letter-spacing:.14em;text-transform:uppercase;margin-bottom:10px;color:#333}
.lp-card p{color:#555;font-size:16px;line-height:1.75}
.lp-notes{display:grid;grid-template-columns:1fr 1fr;gap:26px}
.lp-notes>div{background:#F4F4F4;border-radius:22px;padding:32px 36px}
.lp-notes h3{font-size:21px;font-weight:600;margin-bottom:12px}
.lp-notes p{color:#444;font-size:16px;line-height:1.75}
@media(max-width:991px){.lp-grid,.lp-notes{grid-template-columns:1fr}.lp-card,.lp-notes>div{padding:26px 22px}}
.pk-tech{display:flex;align-items:center;flex-wrap:wrap;gap:12px 14px;margin-bottom:18px}
.pk-tech img{height:30px;width:auto;max-width:90px;object-fit:contain;background:#fff;border-radius:8px;padding:4px 8px;box-sizing:content-box}
.pf-dark{background:#000;color:#fff}
.pf-dark .pf-left h2{color:#fff}
.pf-dark .pf-left p{color:#d0d0d0}
.pf-dark .pf-card{background:#141414;border-color:#262626}
.pf-dark .pf-card:hover{background:#1c1c1c;border-color:var(--red);box-shadow:0 16px 40px rgba(0,0,0,.5)}
.pf-dark .pf-card h3{color:#fff}
.pf-dark .pf-card p{color:#bdbdbd}
@media(min-width:1101px){.tech-grid.tech-4{grid-template-columns:repeat(4,1fr)}}
/* web apps work */
.wk-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:26px}
.wk-card{display:flex;flex-direction:column;background:#fff;border:1px solid #fff;border-radius:22px;overflow:hidden;padding:0;transition:.3s}
.wk-card:hover{border-color:var(--red);box-shadow:0 16px 40px rgba(0,0,0,.08);transform:translateY(-4px)}
.wk-img{display:block;aspect-ratio:1400/760;overflow:hidden;background:#e6e6e6}
.wk-img img{width:100%;height:100%;object-fit:cover;object-position:top;display:block;transition:transform .5s}
.wk-card:hover .wk-img img{transform:scale(1.04)}
.wk-body{display:flex;flex-direction:column;flex:1;padding:26px 28px 28px}
.wk-body h3{font-size:21px;font-weight:600;margin-bottom:8px}
.wk-body p{color:#555;font-size:15px;line-height:1.7;margin-bottom:16px}
.wk-link{margin-top:auto;font-size:14px;font-weight:600;color:var(--red)}
.wk-link i{margin-left:6px;font-size:12px;transition:.25s}
.wk-link:hover i{transform:translateX(4px)}
@media(max-width:991px){.wk-grid{grid-template-columns:1fr 1fr}}
@media(max-width:600px){.wk-grid{grid-template-columns:1fr}}
/* seo services page */
.sv-num-2{grid-template-columns:repeat(2,1fr)}
.oa-note{max-width:900px;margin:34px auto 0;text-align:center;color:#444;font-size:16px;line-height:1.75}
.sk{background:#fff}
.sk-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;align-items:stretch}
.sk .pk-card{position:relative;padding:30px 26px}
.sk .pk-card h3{margin-bottom:6px}
.sk-for{color:#555;font-size:14px;line-height:1.6;margin-bottom:20px;padding-bottom:20px;border-bottom:1px solid #dcdcdc}
.sk-flag{position:absolute;top:-13px;left:26px;background:var(--red);color:#fff;font-size:12px;font-weight:600;border-radius:20px;padding:4px 14px}
.sk-inc{margin-top:34px;background:#F4F4F4;border-radius:22px;padding:30px 34px}
.sk-inc h3{font-size:21px;font-weight:600;margin-bottom:16px}
.sk-inc .int-chips span{background:#fff}
.sk-inc p{margin-top:20px;color:#444;font-size:15px;line-height:1.75}
.sr-grid{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center}
.sr h2{font-size:clamp(26px,3.2vw,40px);font-weight:600;line-height:1.2;margin-bottom:16px}
.sr p{color:#d0d0d0;font-size:17px;line-height:1.75;margin-bottom:26px}
.sr-list{display:grid;gap:14px}
.sr-list li{display:flex;gap:12px;font-size:15px;line-height:1.6;color:#eee}
.sr-list i{color:#e0483c;font-size:13px;margin-top:6px}
@media(max-width:1100px){.sk-grid{grid-template-columns:1fr 1fr}}
@media(max-width:991px){.sr-grid{grid-template-columns:1fr;gap:32px}.sv-num-2{grid-template-columns:1fr}}
@media(max-width:600px){.sk-grid{grid-template-columns:1fr}}
.tm-hero{padding:170px 0 80px}
.tm-hero h1{font-size:clamp(34px,5vw,60px);line-height:1.1;font-weight:600;margin-bottom:20px}
.tm-hero .container{position:relative;z-index:1;max-width:1100px}
@media(max-width:991px){.tm-hero{padding:130px 0 60px}}
/* seo why us */
.wu{background:#fff}
.wu-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:start}
.wu-copy h2{font-size:clamp(26px,3.2vw,40px);font-weight:600;line-height:1.2;margin-bottom:16px}
.wu-copy>p{color:#444;font-size:17px;line-height:1.75;margin-bottom:30px}
.wu-list{display:grid;gap:10px}
.wu .pf-card{display:block}
.wu-media{position:sticky;top:110px}
.wu-media img{display:block;width:100%;height:auto;border-radius:22px;border:1px solid #e8e8e8;box-shadow:0 20px 50px rgba(0,0,0,.1)}
@media(max-width:991px){.wu-grid{grid-template-columns:1fr;gap:30px}.wu-media{position:static;order:-1}}
/* why us - centred title, four boxes */
.wy{background:#fff}
.wy .sp-head{max-width:820px;margin:0 auto 44px;text-align:center}
.wy-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:22px}
.wy-card{background:#F4F4F4;border:1px solid #F4F4F4;border-radius:22px;padding:30px 26px 32px;transition:.3s}
.wy-card:hover{background:#fff;border-color:var(--red);box-shadow:0 16px 40px rgba(0,0,0,.08);transform:translateY(-4px)}
.wy-ico{display:grid;place-items:center;width:58px;height:58px;border-radius:16px;background:#fff;color:var(--red);font-size:22px;margin-bottom:20px}
.wy-card h3{font-size:19px;font-weight:600;line-height:1.3;margin-bottom:10px}
.wy-card p{color:#555;font-size:15px;line-height:1.75}
@media(max-width:1100px){.wy-grid{grid-template-columns:1fr 1fr}}
@media(max-width:600px){.wy-grid{grid-template-columns:1fr}}
/* agentic ai hero */
.ag-hero{position:relative;background:#04050b;color:#fff;overflow:hidden;padding:170px 0 0;min-height:620px;display:flex;flex-direction:column}
.ag-bg{position:absolute;inset:0;pointer-events:none}
.ag-bg::before{content:"";position:absolute;inset:0;background:radial-gradient(60% 70% at 78% 40%,rgba(227,0,29,.38),transparent 70%),radial-gradient(50% 60% at 15% 90%,rgba(40,70,200,.28),transparent 70%)}
.ag-bg i{position:absolute;inset:-10%;background-image:radial-gradient(circle,rgba(255,255,255,.55) 1.2px,transparent 1.8px);background-size:30px 30px;-webkit-mask:radial-gradient(70% 70% at 75% 45%,#000,transparent 75%);mask:radial-gradient(70% 70% at 75% 45%,#000,transparent 75%);animation:agDrift 40s linear infinite}
.ag-bg i+i{background-image:radial-gradient(circle,rgba(255,90,90,.7) 1.4px,transparent 2px);background-size:46px 46px;animation-duration:60s;animation-direction:reverse;opacity:.7}
@keyframes agDrift{to{background-position:300px 150px}}
.ag-inner{position:relative;z-index:1;flex:1;display:flex;align-items:center;padding-bottom:70px}
.ag-copy{max-width:700px}
.ag-copy h1{font-size:clamp(34px,4.8vw,60px);line-height:1.1;font-weight:600;margin-bottom:22px}
.ag-copy .sp-lead{margin-bottom:30px}
.ag-ticker{position:relative;z-index:1;border-top:1px solid rgba(255,255,255,.14);background:rgba(0,0,0,.45);overflow:hidden;padding:16px 0}
.ag-track{display:flex;width:max-content;animation:agTick 40s linear infinite}
.ag-track span{flex:none;padding:0 34px;font-size:14px;color:#e8e8e8;white-space:nowrap;position:relative}
.ag-track span::after{content:"";position:absolute;right:-3px;top:50%;width:6px;height:6px;border-radius:50%;background:var(--red);transform:translateY(-50%)}
@keyframes agTick{to{transform:translateX(-50%)}}
@media(max-width:991px){.ag-hero{padding-top:130px;min-height:0}.ag-inner{padding-bottom:50px}}
.sp-soft.lp{background:#F4F4F4}
.cm-one{grid-template-columns:1fr}
.cm-one>div{max-width:840px}
.dm-5 .dm-grid{grid-template-columns:repeat(5,1fr)}
.ws-intro{max-width:820px;color:#444;font-size:17px;line-height:1.75;margin:0 0 34px}
@media(max-width:1100px){.dm-5 .dm-grid{grid-template-columns:1fr 1fr}}
@media(max-width:600px){.dm-5 .dm-grid{grid-template-columns:1fr}}
/* ppc hero illustration */
.ppc-ill{position:relative;width:100%;max-width:580px;margin-left:auto}
.lc-hero-grid:has(.ppc-ill){grid-template-columns:1fr 1fr}
.ppc-ill svg{display:block;width:100%;height:auto;overflow:visible}
.ppc-ill .pi-card1{animation:piFloat 7s ease-in-out infinite}
.ppc-ill .pi-chip1{animation:piFloat 6s ease-in-out infinite reverse}
.ppc-ill .pi-chip2{animation:piFloat 8s ease-in-out infinite}
.ppc-ill .pi-coin{animation:piBob 4s ease-in-out infinite}
.ppc-ill .pi-coin2{animation-delay:-2s}
.ppc-ill .pi-click circle{transform-box:fill-box;transform-origin:center;animation:piPulse 2.4s ease-out infinite}
.ppc-ill .pi-click circle+circle{animation-delay:.5s}
.ppc-ill .pi-cursor{animation:piTap 2.4s ease-in-out infinite;transform-box:fill-box;transform-origin:top left}
@keyframes piFloat{0%,100%{transform:translateY(0)}50%{transform:translateY(-9px)}}
@keyframes piBob{0%,100%{transform:translateY(0)}50%{transform:translateY(-12px)}}
@keyframes piPulse{0%{transform:scale(.5);opacity:.9}100%{transform:scale(1.5);opacity:0}}
@keyframes piTap{0%,70%,100%{transform:translate(0,0)}80%{transform:translate(2px,3px)}}
@media(max-width:991px){.ppc-ill{max-width:440px;margin:10px auto 0}}
@media(prefers-reduced-motion:reduce){.ppc-ill *{animation:none!important}}
/* chatgpt page extras */
.ai-ill .pi-spark{animation:piSpark 3s ease-in-out infinite;transform-box:fill-box;transform-origin:center}
@keyframes piSpark{0%,100%{transform:scale(1)}50%{transform:scale(1.3)}}
.nb{background:#fff}
.nb-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.nb-card{background:#F4F4F4;border:1px solid #F4F4F4;border-radius:24px;padding:32px 30px;transition:.3s}
.nb-card:hover{background:#fff;border-color:var(--red);box-shadow:0 16px 40px rgba(0,0,0,.08);transform:translateY(-4px)}
.nb-card strong{display:block;font-size:44px;line-height:1;font-weight:700;color:var(--red);margin-bottom:14px}
.nb-card h3{font-size:19px;font-weight:600;margin-bottom:10px}
.nb-card p{color:#555;font-size:15px;line-height:1.7;margin-bottom:14px}
.nb-card small{display:block;font-size:12px;color:#888;letter-spacing:.04em}
.dm-6 .dm-grid{grid-template-columns:repeat(3,1fr)}
.pk-w .pk-card{background:#fff;border-color:#fff}
.pk-w .pk-card:hover,.pk-w .pk-hot{border-color:var(--red)}
.pk-3{grid-template-columns:repeat(3,1fr)}
.pk-w .sk-for{border-bottom:1px solid #e3e3e3}
@media(max-width:991px){.nb-grid,.dm-6 .dm-grid,.pk-3{grid-template-columns:1fr 1fr}}
@media(max-width:600px){.nb-grid,.dm-6 .dm-grid,.pk-3{grid-template-columns:1fr}}
/* ads manager mock */
.lv{background:#fff}
.am{background:#0f1016;color:#fff;border-radius:24px;overflow:hidden;border:1px solid #23232e;box-shadow:0 30px 80px rgba(0,0,0,.25)}
.am-top{display:flex;align-items:center;gap:12px;padding:14px 20px;background:#171822;border-bottom:1px solid #262633}
.am-dots{display:flex;gap:7px}.am-dots i{width:11px;height:11px;border-radius:50%;background:#444}.am-dots i:first-child{background:var(--red)}
.am-top b{font-size:14px;font-weight:600;margin-left:8px}
.am-top em{font-style:normal;font-size:11px;font-weight:600;background:rgba(227,0,29,.2);color:#ff6b7f;border:1px solid rgba(227,0,29,.5);border-radius:20px;padding:2px 10px}
.am-acct{margin-left:auto;background:#fff;border-radius:10px;padding:5px 12px;display:flex;align-items:center}
.am-acct img{height:20px;width:auto;display:block}
.am-body{display:grid;grid-template-columns:190px 1fr}
.am-side{display:flex;flex-direction:column;gap:4px;padding:20px 14px;border-right:1px solid #262633;background:#12131b}
.am-side span{display:flex;align-items:center;gap:10px;font-size:13px;color:#a9a9b8;padding:10px 12px;border-radius:10px}
.am-side span i{width:16px;text-align:center;font-size:13px}
.am-side .on{background:rgba(227,0,29,.16);color:#fff}
.am-side .on i{color:#ff6b7f}
.am-main{padding:24px 26px 28px}
.am-head{display:flex;align-items:flex-start;justify-content:space-between;gap:16px;margin-bottom:22px}
.am-head small{display:block;font-size:12px;color:#8d8d9c;margin-bottom:6px}
.am-head h3{font-size:22px;font-weight:600}
.am-live{display:inline-flex;align-items:center;gap:8px;font-size:12px;font-weight:600;color:#6be39a;background:rgba(107,227,154,.12);border:1px solid rgba(107,227,154,.35);border-radius:20px;padding:5px 14px;white-space:nowrap}
.am-live i{width:8px;height:8px;border-radius:50%;background:#6be39a;animation:amPulse 1.8s ease-in-out infinite}
@keyframes amPulse{0%,100%{opacity:1}50%{opacity:.35}}
.am-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:22px}
.am h4{font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:#8d8d9c;margin-bottom:12px}
.am-set,.am-prev{background:#171822;border:1px solid #262633;border-radius:18px;padding:20px 22px}
.am-set dl{display:grid;gap:10px;margin-bottom:22px}
.am-set dl div{display:flex;justify-content:space-between;gap:14px;font-size:13px;padding-bottom:10px;border-bottom:1px solid #262633}
.am-set dt{color:#8d8d9c}.am-set dd{font-weight:500;text-align:right}
.am-chips{display:flex;flex-wrap:wrap;gap:8px}
.am-chips span{font-size:12px;border:1px solid #3a3a4a;border-radius:20px;padding:6px 12px;color:#dcdce6}
.am-chat{display:grid;gap:14px}
.am-q{justify-self:end;max-width:82%;background:linear-gradient(135deg,#ff4d63,#E3001D);border-radius:16px 16px 4px 16px;padding:11px 15px;font-size:13px;line-height:1.5}
.am-a{display:grid;grid-template-columns:30px 1fr;gap:6px 12px;align-items:center}
.am-a i{grid-row:1/4;align-self:start;display:grid;place-items:center;width:30px;height:30px;border-radius:50%;background:linear-gradient(135deg,#7a5cff,#E3001D);font-size:12px}
.am-a span{height:8px;border-radius:4px;background:rgba(255,255,255,.28)}
.am-a span.short{width:60%;background:rgba(255,255,255,.16)}
.am-card{background:#fff;color:#111;border-radius:16px;overflow:hidden;position:relative;border:1px solid #e3e3e3}
.am-spon{position:absolute;top:10px;left:10px;z-index:1;font-size:11px;font-weight:600;background:rgba(255,255,255,.95);color:#555;border-radius:20px;padding:3px 10px}
.am-photo{display:block;width:100%;height:180px;object-fit:cover}
.am-copy{padding:16px 18px 18px}
.am-logo{display:block;height:24px;width:auto;margin-bottom:10px}
.am-copy b{display:block;font-size:16px;font-weight:600;line-height:1.35;margin-bottom:6px}
.am-copy p{color:#555;font-size:13px;line-height:1.6;margin-bottom:12px}
.am-cta{display:inline-block;background:#111;color:#fff;font-size:12.5px;font-weight:600;border-radius:20px;padding:8px 18px}
.lv-note{margin-top:18px;color:#777;font-size:13px;text-align:center}
@media(max-width:991px){.am-body{grid-template-columns:1fr}.am-side{display:none}.am-grid{grid-template-columns:1fr}}
@media(max-width:600px){.am-main{padding:18px 16px 22px}.am-head h3{font-size:19px}.am-acct{display:none}}
.dm-4 .dm-grid{grid-template-columns:repeat(4,1fr)}
@media(max-width:1100px){.dm-4 .dm-grid{grid-template-columns:1fr 1fr}}
@media(max-width:600px){.dm-4 .dm-grid{grid-template-columns:1fr}}
/* hero grid variants: stack on tablet and phone */
@media(max-width:991px){.lc-hero-grid:has(.ppc-ill){grid-template-columns:1fr;gap:30px}.lc-hero-grid.cm-one{grid-template-columns:1fr}}
.lc-dash-img{padding:0 0 0;overflow:hidden}
.lc-dash-img img{display:block;width:100%;height:auto;border-radius:0 0 22px 22px}
/* framework section */
.fw{background:#fff}
.fw-grid{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:center}
.fw-copy h2{font-size:clamp(26px,3.2vw,40px);font-weight:600;line-height:1.2;margin:6px 0 22px}
.fw-copy p{color:#444;font-size:16px;line-height:1.8;margin-bottom:18px}
.fw-copy .btn{margin-top:10px}
.fw-copy .btn i{margin-left:8px;font-size:14px}
@media(max-width:991px){.fw-grid{grid-template-columns:1fr;gap:36px}}
/* ===== performance marketing page: new section designs ===== */
.pm-tag{display:inline-block;font-size:12px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--red);margin-bottom:14px}
.pmx-head{max-width:820px;margin:0 auto 46px;text-align:center}
.pmx-head.left{margin-left:0;text-align:left}
.pmx-head h2,.pm-def-text h2,.pm-acc-head h2,.pm-tl-head h2{font-size:clamp(26px,3.2vw,40px);font-weight:600;line-height:1.2;margin-bottom:14px}
.pmx-head p,.pm-acc-head p,.pm-tl-head p{color:#555;font-size:17px;line-height:1.75}
.pmx-head.light h2{color:#fff}
/* definition */
.pm-def{background:#fff;padding:90px 0}
.pm-def-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:60px;align-items:center}
.pm-big{font-size:21px;line-height:1.6;font-weight:500;color:#111;border-left:4px solid var(--red);padding-left:22px;margin:6px 0 22px}
.pm-def-text p{color:#444;font-size:16px;line-height:1.8;margin-bottom:18px}
.pm-def-text .btn i{margin-left:8px;font-size:14px}
.pm-def-metrics{display:grid;gap:16px}
.pm-def-metrics div{display:grid;grid-template-columns:96px 1fr;column-gap:20px;align-items:center;background:#F4F4F4;border-radius:20px;padding:22px 24px;transition:.3s}
.pm-def-metrics div:hover{background:#111;color:#fff;transform:translateX(-6px)}
.pm-def-metrics b{grid-row:1/3;font-size:34px;font-weight:700;color:var(--red);letter-spacing:.02em}
.pm-def-metrics span{font-size:16px;font-weight:600}
.pm-def-metrics p{font-size:14px;color:#666;margin:0}
.pm-def-metrics div:hover p{color:#ccc}
/* bento */
.pm-bento-sec{background:#F4F4F4;padding:90px 0}
.pm-bento{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.pm-tile{background:#fff;border-radius:26px;padding:30px 28px;border:1px solid #fff;transition:.3s;display:flex;flex-direction:column;gap:12px}
.pm-tile:hover{border-color:var(--red);transform:translateY(-5px);box-shadow:0 18px 44px rgba(0,0,0,.08)}
.pm-tile i{display:grid;place-items:center;width:52px;height:52px;border-radius:16px;background:#F4F4F4;color:var(--red);font-size:20px}
.pm-tile h3{font-size:20px;font-weight:600}
.pm-tile p{color:#555;font-size:15px;line-height:1.7}
.pm-tile.big{grid-column:span 2;grid-row:span 2;background:linear-gradient(160deg,#000,#2a0a0a);color:#fff;justify-content:flex-end;min-height:300px}
.pm-tile.big i{background:var(--red);color:#fff}
.pm-tile.big p{color:#ddd;font-size:16px}
.pm-tile.wide{grid-column:span 2}
/* rows */
.pm-rows-sec{background:#fff;padding:90px 0}
.pm-rows{border-top:1px solid #e3e3e3}
.pm-row{display:grid;grid-template-columns:70px 1.1fr 1.4fr auto;gap:26px;align-items:center;padding:30px 12px;border-bottom:1px solid #e3e3e3;transition:.3s}
.pm-row:hover{background:#F4F4F4;padding-left:26px}
.pm-n{font-size:34px;font-weight:300;color:#bbb;transition:.3s}
.pm-row:hover .pm-n{color:var(--red)}
.pm-row h3{font-size:21px;font-weight:600;line-height:1.3}
.pm-row p{color:#555;font-size:15px;line-height:1.7}
.pm-chips{display:flex;flex-wrap:wrap;gap:8px;justify-content:flex-end;max-width:230px}
.pm-chips em{font-style:normal;font-size:12px;border:1px solid #d6d6d6;border-radius:20px;padding:5px 12px;color:#444;background:#fff}
/* industries */
.pm-ind-sec{background:#F4F4F4;padding:90px 0}
.pm-ind{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.pm-ind-card{background:#fff;border-radius:24px;padding:34px 30px;position:relative;overflow:hidden;transition:.35s;border:1px solid #fff}
.pm-ind-card span{display:grid;place-items:center;width:62px;height:62px;border-radius:50%;background:#F4F4F4;color:var(--red);font-size:22px;margin-bottom:22px;transition:.35s}
.pm-ind-card h3{font-size:20px;font-weight:600;margin-bottom:10px;transition:.35s}
.pm-ind-card p{color:#555;font-size:15px;line-height:1.7;transition:.35s}
.pm-ind-card:hover{background:var(--red);border-color:var(--red);transform:translateY(-6px)}
.pm-ind-card:hover span{background:#fff}
.pm-ind-card:hover h3,.pm-ind-card:hover p{color:#fff}
/* why dark */
.pm-why{background:#000;color:#fff;padding:90px 0}
.pm-why-grid{display:grid;grid-template-columns:repeat(4,1fr)}
.pm-why-grid>div{padding:10px 30px 20px;border-left:1px solid #2c2c2c}
.pm-why-grid>div:first-child{border-left:0;padding-left:0}
.pm-why-grid b{display:block;font-size:56px;font-weight:700;line-height:1;color:transparent;-webkit-text-stroke:1.5px var(--red);margin-bottom:20px}
.pm-why-grid h3{font-size:20px;font-weight:600;margin-bottom:10px}
.pm-why-grid p{color:#c9c9c9;font-size:15px;line-height:1.75}
/* stepper */
.pm-path{background:#fff;padding:90px 0}
.pm-steps{display:grid;grid-template-columns:repeat(5,1fr);gap:18px;counter-reset:s;position:relative;padding-top:6px}
.pm-steps::before{content:"";position:absolute;left:5%;right:5%;top:30px;height:2px;background:linear-gradient(90deg,var(--red),#f0b0b8);z-index:0}
.pm-steps li{position:relative;z-index:1;text-align:center;padding:0 6px}
.pm-steps li span{display:grid;place-items:center;width:50px;height:50px;border-radius:50%;background:#fff;border:2px solid var(--red);color:var(--red);font-weight:700;font-size:18px;margin:0 auto 20px;transition:.3s}
.pm-steps li:hover span{background:var(--red);color:#fff}
.pm-steps h3{font-size:18px;font-weight:600;margin-bottom:8px}
.pm-steps p{color:#555;font-size:14px;line-height:1.7}
/* accordion */
.pm-acc-sec{background:#F4F4F4;padding:90px 0}
.pm-acc-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:60px;align-items:start}
.pm-acc-head{position:sticky;top:110px}
.pm-acc{display:grid;gap:14px}
.pm-acc details{background:#fff;border-radius:18px;padding:0 26px;border:1px solid #fff;transition:.3s}
.pm-acc details[open]{border-color:var(--red);box-shadow:0 14px 34px rgba(0,0,0,.07)}
.pm-acc summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:16px;padding:22px 0;font-size:18px;font-weight:600}
.pm-acc summary::-webkit-details-marker{display:none}
.pm-acc summary i{color:var(--red);font-size:14px;transition:.3s}
.pm-acc details[open] summary i{transform:rotate(45deg)}
.pm-acc details p{color:#555;font-size:15px;line-height:1.8;padding:0 0 24px}
/* price */
.pm-price-sec{background:#fff;padding:90px 0}
.pm-price{display:grid;grid-template-columns:.8fr 1.2fr;border-radius:30px;overflow:hidden;box-shadow:0 24px 60px rgba(0,0,0,.12)}
.pm-price-l{background:linear-gradient(170deg,#000,#2a0a0a);color:#fff;padding:48px 44px;display:flex;flex-direction:column;justify-content:center;gap:10px}
.pm-price-l small{font-size:13px;letter-spacing:.14em;text-transform:uppercase;color:#e0483c;font-weight:600}
.pm-price-l strong{font-size:clamp(46px,5vw,64px);line-height:1;font-weight:700}
.pm-price-l span{color:#d0d0d0;font-size:16px;margin-bottom:18px}
.pm-price-l .btn{align-self:flex-start}
.pm-price-r{background:#F4F4F4;padding:44px;display:grid;gap:16px;align-content:center}
.pm-price-r li{display:flex;gap:14px;font-size:16px;line-height:1.6;color:#222}
.pm-price-r i{color:var(--red);margin-top:6px;font-size:14px}
/* timeline */
.pm-tl-sec{background:#F4F4F4;padding:90px 0}
.pm-tl-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:60px;align-items:center}
.pm-tl-head svg{display:block;width:100%;max-width:360px;height:auto;margin-top:26px}
.pm-tl{position:relative;display:grid;gap:18px;padding-left:34px}
.pm-tl::before{content:"";position:absolute;left:8px;top:8px;bottom:8px;width:2px;background:linear-gradient(180deg,var(--red),#f0b0b8)}
.pm-tl li{position:relative;background:#fff;border-radius:18px;padding:22px 26px}
.pm-tl li::before{content:"";position:absolute;left:-34px;top:28px;width:18px;height:18px;border-radius:50%;background:#fff;border:4px solid var(--red)}
.pm-tl b{display:block;font-size:18px;font-weight:600;margin-bottom:6px;color:var(--red)}
.pm-tl p{color:#555;font-size:15px;line-height:1.7}
@media(max-width:1100px){.pm-bento{grid-template-columns:1fr 1fr}.pm-tile.big,.pm-tile.wide{grid-column:span 2}.pm-steps{grid-template-columns:1fr 1fr;gap:30px}.pm-steps::before{display:none}.pm-why-grid{grid-template-columns:1fr 1fr;row-gap:30px}.pm-why-grid>div:nth-child(3){border-left:0;padding-left:0}.pm-row{grid-template-columns:60px 1fr;row-gap:10px}.pm-row p,.pm-chips{grid-column:2}.pm-chips{justify-content:flex-start;max-width:none}}
@media(max-width:991px){.pm-def-grid,.pm-acc-grid,.pm-tl-grid,.pm-price{grid-template-columns:1fr;gap:34px}.pm-acc-head{position:static}.pm-ind{grid-template-columns:1fr 1fr}.pm-price-l,.pm-price-r{padding:34px 28px}}
@media(max-width:600px){.pm-def,.pm-bento-sec,.pm-rows-sec,.pm-ind-sec,.pm-why,.pm-path,.pm-acc-sec,.pm-price-sec,.pm-tl-sec{padding:60px 0}.pm-bento,.pm-ind,.pm-steps,.pm-why-grid{grid-template-columns:1fr}.pm-tile.big,.pm-tile.wide{grid-column:auto}.pm-why-grid>div{border-left:0;padding-left:0;border-top:1px solid #2c2c2c;padding-top:22px}.pm-why-grid>div:first-child{border-top:0;padding-top:0}.pm-def-metrics div{grid-template-columns:76px 1fr}.pm-def-metrics b{font-size:26px}}
.ld-locked{-webkit-user-select:none;user-select:none;-webkit-touch-callout:none}
.ld-locked img{pointer-events:none;-webkit-user-drag:none;user-select:none}
.pm-tile.big{justify-content:flex-start}
.pm-tile-img{display:block;width:100%;height:auto;object-fit:cover;object-position:top left;border-radius:16px;margin-bottom:6px;margin-top: 30px;}

/* white-label page extras */
.pm-steps-4{grid-template-columns:repeat(4,1fr)}
.pm-need{margin-top:44px;background:#F4F4F4;border-radius:22px;padding:26px 30px;display:flex;align-items:center;gap:22px;flex-wrap:wrap}
.pm-need b{font-size:16px;font-weight:600}
.pm-need .pm-chips{justify-content:flex-start;max-width:none}
.pm-split-sec{background:#F4F4F4;padding:90px 0}
.pm-split{display:grid;grid-template-columns:1fr 1fr;gap:24px}
.pm-own,.pm-del{border-radius:28px;padding:38px 36px}
.pm-own{background:#fff}
.pm-del{background:linear-gradient(170deg,#000,#2a0a0a);color:#fff}
.pm-split h3{display:flex;align-items:center;gap:14px;font-size:22px;font-weight:600;margin-bottom:22px}
.pm-split h3 i{display:grid;place-items:center;width:46px;height:46px;border-radius:14px;background:var(--red);color:#fff;font-size:18px}
.pm-split ul{display:grid;gap:14px}
.pm-split li{display:flex;gap:12px;font-size:15.5px;line-height:1.65}
.pm-split li i{color:var(--red);margin-top:6px;font-size:13px}
.pm-del li i{color:#ff6b7f}
.pm-fine{text-align:center;max-width:780px;margin:28px auto 0;color:#666;font-size:14px;line-height:1.7}
@media(max-width:1100px){.pm-steps-4{grid-template-columns:1fr 1fr}}
@media(max-width:991px){.pm-split{grid-template-columns:1fr}}
@media(max-width:600px){.pm-steps-4{grid-template-columns:1fr}.pm-split-sec{padding:60px 0}.pm-own,.pm-del{padding:28px 24px}}
.pm-tl-w{background:#fff}.pm-tl-w .pm-tl li{background:#F4F4F4}
/* ===== UGC video agency page ===== */
.uv{background:#fff;overflow-x:clip}
.uv-pill{display:inline-flex;align-items:center;gap:10px;font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:#fff;border:1px solid rgba(255,255,255,.25);background:rgba(255,255,255,.08);border-radius:40px;padding:8px 16px;margin-bottom:22px}
.uv-pill i{width:8px;height:8px;border-radius:50%;background:var(--red);box-shadow:0 0 0 0 rgba(227,0,29,.7);animation:uvPulse 1.8s infinite}
.uv-pill.dark{color:#111;border-color:#e0e0e0;background:#f4f4f4}
@keyframes uvPulse{70%{box-shadow:0 0 0 10px rgba(227,0,29,0)}100%{box-shadow:0 0 0 0 rgba(227,0,29,0)}}
.uv-head{max-width:820px;margin:0 auto 46px;text-align:center}
.uv-head.left{margin-left:0;text-align:left}
.uv-head h2,.uv-chat-head h2,.uv-faq-head h2{font-size:clamp(28px,3.6vw,46px);font-weight:700;line-height:1.12;margin-bottom:14px;letter-spacing:-.01em}
.uv-head p,.uv-chat-head p,.uv-faq-head p{color:#555;font-size:17px;line-height:1.75}
/* hero */
.uv-hero{position:relative;background:#06060a;color:#fff;padding:150px 0 90px;overflow:hidden;isolation:isolate}
.uv-blob{position:absolute;border-radius:50%;filter:blur(90px);opacity:.55;z-index:-1;animation:uvFloat 14s ease-in-out infinite}
.uv-blob.b1{width:520px;height:520px;background:#E3001D;top:-160px;right:-80px}
.uv-blob.b2{width:420px;height:420px;background:#7a2bff;bottom:-180px;left:-120px;opacity:.35;animation-delay:-6s}
@keyframes uvFloat{0%,100%{transform:translate(0,0)}50%{transform:translate(30px,-30px)}}
.uv-hero::after{content:"";position:absolute;inset:0;background-image:radial-gradient(rgba(255,255,255,.12) 1px,transparent 1px);background-size:28px 28px;-webkit-mask:linear-gradient(180deg,#000,transparent 85%);mask:linear-gradient(180deg,#000,transparent 85%);z-index:-1}
.uv-hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:50px;align-items:center}
.uv-hero h1{font-size:clamp(36px,5.4vw,72px);line-height:1.04;font-weight:800;letter-spacing:-.02em;margin-bottom:22px}
.uv-hero h1 em{font-style:normal;background:linear-gradient(90deg,#ff4d63,#ff9a5a,#ff4d63);background-size:200% 100%;-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;animation:uvShine 5s linear infinite}
@keyframes uvShine{to{background-position:200% 0}}
.uv-lead{color:#d6d6e0;font-size:18px;line-height:1.75;max-width:560px;margin-bottom:30px}
.uv-cta{display:flex;gap:14px;flex-wrap:wrap;margin-bottom:26px}
.uv-cta .btn i{margin-right:8px;font-size:12px}
.uv-mini{display:flex;gap:22px;flex-wrap:wrap;color:#cfcfda;font-size:14px}
.uv-mini i{color:var(--red);margin-right:8px}
.uv-phones{position:relative;height:540px;display:flex;justify-content:center;align-items:center}
.uv-phone{position:absolute;width:210px;aspect-ratio:9/18;border-radius:34px;background:#000;border:6px solid #1c1c26;overflow:hidden;box-shadow:0 30px 70px rgba(0,0,0,.6),0 0 0 1px rgba(255,255,255,.12)}
.uv-phone.p1{transform:translateX(-150px) rotate(-9deg) scale(.9);z-index:1}
.uv-phone.p2{z-index:3;width:236px}
.uv-phone.p3{transform:translateX(150px) rotate(9deg) scale(.9);z-index:2}
.uv-phone .uv-vid{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.uv-notch{position:absolute;top:8px;left:50%;transform:translateX(-50%);width:70px;height:18px;border-radius:12px;background:#000;z-index:3}
.uv-tag{position:absolute;left:12px;bottom:14px;z-index:3;font-style:normal;font-size:11px;font-weight:700;background:rgba(0,0,0,.55);backdrop-filter:blur(6px);border-radius:20px;padding:5px 12px;color:#fff}
.uv-float{position:absolute;z-index:5;display:flex;align-items:center;gap:10px;background:#fff;color:#111;border-radius:40px;padding:10px 18px;box-shadow:0 14px 34px rgba(0,0,0,.4);font-size:13px;animation:uvBob 5s ease-in-out infinite}
.uv-float i{color:var(--red);font-size:15px}
.uv-float.f1{top:40px;left:4%}
.uv-float.f2{top:230px;right:-2%;animation-delay:-1.5s}
.uv-float.f3{bottom:50px;left:10%;animation-delay:-3s}
@keyframes uvBob{0%,100%{transform:translateY(0)}50%{transform:translateY(-12px)}}
/* ticker */
.uv-ticker{background:var(--red);color:#fff;overflow:hidden;padding:16px 0}
.uv-track{display:flex;width:max-content;animation:uvTick 38s linear infinite}
.uv-track span{flex:none;padding:0 32px;font-size:15px;font-weight:700;text-transform:uppercase;letter-spacing:.08em;position:relative}
.uv-track span::after{content:"\2726";position:absolute;right:-8px;color:rgba(255,255,255,.7)}
@keyframes uvTick{to{transform:translateX(-50%)}}
/* reel wall */
.uv-wall{background:#0c0c12;color:#fff;padding:90px 0}
.uv-wall .uv-head h2{color:#fff}.uv-wall .uv-head p{color:#b9b9c6}
.uv-wall .uv-pill.dark{background:rgba(255,255,255,.08);color:#fff;border-color:rgba(255,255,255,.2)}
.uv-rail{display:flex;gap:18px;overflow-x:auto;scroll-snap-type:x mandatory;padding:10px max(20px,calc((100vw - 1180px)/2)) 24px;scrollbar-width:thin;scrollbar-color:#E3001D #1a1a22}
.uv-reel{position:relative;flex:none;width:270px;aspect-ratio:4/5;border-radius:24px;overflow:hidden;scroll-snap-align:center;background:#16161e;border:1px solid rgba(255,255,255,.12);transition:transform .35s,box-shadow .35s}
.uv-reel:hover{transform:translateY(-8px) scale(1.02);box-shadow:0 26px 60px rgba(227,0,29,.35)}
.uv-reel .uv-vid{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.uv-reel figcaption{position:absolute;left:12px;top:12px;z-index:2;font-size:12px;font-weight:700;background:rgba(0,0,0,.55);backdrop-filter:blur(6px);border-radius:20px;padding:6px 14px}
.uv-play{position:absolute;right:12px;bottom:12px;z-index:2;display:grid;place-items:center;width:38px;height:38px;border-radius:50%;background:var(--red);font-size:12px}
/* versus */
.uv-vs{background:#fff;padding:90px 0}
.uv-vs-grid{display:grid;grid-template-columns:1fr auto 1fr;gap:0;align-items:stretch;max-width:980px;margin:0 auto}
.uv-vs article{border-radius:30px;padding:40px 38px}
.uv-old{background:#f2f2f2;color:#555}
.uv-new{background:linear-gradient(160deg,#111,#2a0a10);color:#fff;box-shadow:0 26px 60px rgba(227,0,29,.25)}
.uv-vs h3{font-size:24px;font-weight:700;margin-bottom:22px}
.uv-vs ul{display:grid;gap:14px}
.uv-vs li{display:flex;gap:14px;font-size:16px}
.uv-old li i{color:#999;margin-top:5px}.uv-new li i{color:#ff6b7f;margin-top:5px}
.uv-badge{align-self:center;display:grid;place-items:center;width:64px;height:64px;border-radius:50%;background:var(--red);color:#fff;font-weight:800;margin:0 -22px;z-index:2;box-shadow:0 10px 30px rgba(227,0,29,.5)}
/* stacked cards */
.uv-formats{background:#f4f4f4;padding:90px 0 120px}
.uv-stack{display:grid;gap:26px}
.uv-card{position:sticky;top:calc(96px + var(--i)*18px);display:grid;grid-template-columns:70px 78px 1fr;gap:26px;align-items:center;border-radius:30px;padding:36px 40px;box-shadow:0 16px 44px rgba(0,0,0,.14)}
.uv-c1{background:#fff;color:#111}
.uv-c2{background:#111;color:#fff}
.uv-c3{background:var(--red);color:#fff}
.uv-c4{background:linear-gradient(135deg,#2a0a10,#000);color:#fff}
.uv-num{font-size:48px;font-weight:800;opacity:.25;line-height:1}
.uv-card-ico{display:grid;place-items:center;width:70px;height:70px;border-radius:22px;background:rgba(227,0,29,.12);color:var(--red);font-size:26px}
.uv-c2 .uv-card-ico,.uv-c4 .uv-card-ico{background:rgba(255,255,255,.1);color:#ff6b7f}
.uv-c3 .uv-card-ico{background:rgba(255,255,255,.2);color:#fff}
.uv-card h3{font-size:26px;font-weight:700;margin-bottom:8px}
.uv-card p{font-size:16px;line-height:1.7;opacity:.85;max-width:640px;margin-bottom:14px}
.uv-tags{display:flex;gap:8px;flex-wrap:wrap}
.uv-tags em{font-style:normal;font-size:12px;font-weight:600;border:1px solid currentColor;border-radius:20px;padding:5px 14px;opacity:.75}
/* chat */
.uv-chat{background:#fff;padding:90px 0}
.uv-chat-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:60px;align-items:start}
.uv-chat-head{position:sticky;top:110px}
.uv-chat-head .uv-pill{color:#111;border-color:#e0e0e0;background:#f4f4f4}
.uv-chat-head .btn{margin-top:22px}
.uv-thread{display:grid;gap:18px;background:#f4f4f4;border-radius:32px;padding:30px}
.uv-msg{display:flex;gap:14px;align-items:flex-end;max-width:92%}
.uv-msg.brand{justify-self:start}
.uv-msg.us{justify-self:end;flex-direction:row-reverse}
.uv-av{flex:none;display:grid;place-items:center;width:42px;height:42px;border-radius:50%;font-size:12px;font-weight:700;background:#111;color:#fff}
.uv-msg.us .uv-av{background:var(--red)}
.uv-bub{background:#fff;border-radius:22px 22px 22px 6px;padding:18px 22px;box-shadow:0 8px 22px rgba(0,0,0,.06)}
.uv-msg.us .uv-bub{background:linear-gradient(135deg,#111,#2a0a10);color:#fff;border-radius:22px 22px 6px 22px}
.uv-bub small{display:block;font-size:11px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--red);margin-bottom:6px}
.uv-msg.us .uv-bub small{color:#ff8a9a}
.uv-bub b{display:block;font-size:17px;margin-bottom:6px}
.uv-bub p{font-size:14.5px;line-height:1.7;opacity:.85}
/* platforms */
.uv-plat{background:#f4f4f4;padding:90px 0}
.uv-plat-grid{display:grid;grid-template-columns:repeat(6,1fr);gap:18px}
.uv-tile{background:#fff;border-radius:26px;padding:30px 18px;text-align:center;display:flex;flex-direction:column;gap:8px;align-items:center;transition:.3s;border:1px solid #fff}
.uv-tile i{display:grid;place-items:center;width:64px;height:64px;border-radius:20px;background:#111;color:#fff;font-size:26px;margin-bottom:8px;transition:.3s}
.uv-tile b{font-size:17px}.uv-tile span{font-size:13px;color:#666;line-height:1.5}
.uv-tile:hover{transform:translateY(-8px) rotate(-1.5deg);border-color:var(--red);box-shadow:0 18px 40px rgba(0,0,0,.1)}
.uv-tile:hover i{background:var(--red)}
/* industries */
.uv-ind{background:#fff;padding:90px 0}
.uv-tagcloud{display:flex;flex-wrap:wrap;gap:12px;margin-bottom:46px}
.uv-tagcloud span{font-size:18px;font-weight:600;border-radius:40px;padding:12px 24px;background:#f4f4f4;color:#111;transition:.25s;cursor:default}
.uv-tagcloud .s1{font-size:22px}.uv-tagcloud .s2{font-size:16px}.uv-tagcloud .s3{font-size:20px}
.uv-tagcloud span:hover{background:var(--red);color:#fff;transform:translateY(-4px) rotate(-2deg)}
.uv-spot{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.uv-spot article{background:linear-gradient(160deg,#111,#2a0a10);color:#fff;border-radius:28px;padding:34px 30px;transition:.3s}
.uv-spot article:hover{transform:translateY(-6px);box-shadow:0 22px 50px rgba(227,0,29,.28)}
.uv-spot i{display:grid;place-items:center;width:56px;height:56px;border-radius:18px;background:var(--red);font-size:22px;margin-bottom:20px}
.uv-spot h3{font-size:21px;font-weight:700;margin-bottom:10px}
.uv-spot p{color:#d3d3dc;font-size:15px;line-height:1.75}
/* faq */
.uv-faq{background:#f4f4f4;padding:90px 0}
.uv-faq-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:60px;align-items:start}
.uv-faq-head{position:sticky;top:110px}
.uv-acc{display:grid;gap:14px}
.uv-acc details{background:#fff;border-radius:20px;padding:0 26px;border:1px solid #fff;transition:.3s}
.uv-acc details[open]{border-color:var(--red);box-shadow:0 14px 34px rgba(0,0,0,.07)}
.uv-acc summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:16px;padding:22px 0;font-size:17px;font-weight:600}
.uv-acc summary::-webkit-details-marker{display:none}
.uv-acc summary i{color:var(--red);font-size:14px;transition:.3s}
.uv-acc details[open] summary i{transform:rotate(45deg)}
.uv-acc details p{color:#555;font-size:15px;line-height:1.8;padding:0 0 24px}
/* final */
.uv-final{position:relative;background:#06060a;color:#fff;text-align:center;padding:110px 0;overflow:hidden;isolation:isolate}
.uv-final h2{font-size:clamp(30px,4.4vw,58px);font-weight:800;letter-spacing:-.02em;margin-bottom:16px}
.uv-final p{color:#cfcfda;font-size:18px;max-width:640px;margin:0 auto 28px}
@media(max-width:1100px){.uv-plat-grid{grid-template-columns:repeat(3,1fr)}.uv-card{grid-template-columns:60px 1fr}.uv-card .uv-num{display:none}.uv-card{grid-template-columns:70px 1fr}}
@media(max-width:991px){.uv-hero{padding:120px 0 60px}.uv-hero-grid,.uv-chat-grid,.uv-faq-grid{grid-template-columns:1fr;gap:40px}.uv-phones{height:480px}.uv-chat-head,.uv-faq-head{position:static}.uv-vs-grid{grid-template-columns:1fr;gap:18px}.uv-badge{margin:-10px auto}.uv-spot{grid-template-columns:1fr}.uv-card{position:static}}
@media(max-width:600px){.uv-wall,.uv-vs,.uv-formats,.uv-chat,.uv-plat,.uv-ind,.uv-faq{padding:60px 0}.uv-phone{width:150px;border-width:4px;border-radius:26px}.uv-phone.p2{width:170px}.uv-phone.p1{transform:translateX(-96px) rotate(-9deg) scale(.88)}.uv-phone.p3{transform:translateX(96px) rotate(9deg) scale(.88)}.uv-phones{height:360px}.uv-float{font-size:11px;padding:7px 12px}.uv-float.f2{top:170px;right:0}.uv-plat-grid{grid-template-columns:1fr 1fr}.uv-card{grid-template-columns:1fr;padding:28px 24px;gap:14px}.uv-reel{width:210px}.uv-thread{padding:18px}.uv-msg{max-width:100%}.uv-vs article{padding:30px 24px}}
@media(prefers-reduced-motion:reduce){.uv *{animation:none!important}}
.uv-msg{width:fit-content}.uv-bub{max-width:540px}
/* ===== social media marketing page ===== */
.smk{background:#fff;overflow-x:clip}
.smk-kick{display:inline-block;font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--red);margin-bottom:14px}
.smk-head{max-width:780px;margin:0 auto 44px;text-align:center}
.smk-head h2,.smk-cal-head h2,.smk-faq-head h2{font-size:clamp(28px,3.6vw,46px);font-weight:800;line-height:1.1;letter-spacing:-.02em;margin-bottom:14px}
.smk-head p,.smk-cal-head p,.smk-faq-head p{color:#555;font-size:17px;line-height:1.75}
.smk-head.light h2{color:#fff}.smk-head.light p{color:#c9c9d3}
/* hero */
.smk-hero{position:relative;padding:150px 0 90px;background:radial-gradient(60% 70% at 85% 20%,#ffd9de 0,transparent 60%),radial-gradient(50% 60% at 5% 90%,#ffe9d0 0,transparent 60%),#fff7f4;overflow:hidden}
.smk-hero-grid{display:grid;grid-template-columns:1fr 1fr;gap:50px;align-items:center}
.smk-sticker{display:inline-block;transform:rotate(-3deg);background:#111;color:#fff;font-size:14px;font-weight:700;padding:9px 20px;border-radius:10px;margin-bottom:22px;box-shadow:4px 4px 0 var(--red)}
.smk-hero h1{font-size:clamp(38px,5.6vw,76px);line-height:1.02;font-weight:800;letter-spacing:-.03em;color:#111;margin-bottom:22px}
.smk-hero h1 mark{background:linear-gradient(transparent 58%,#ffb3be 58%);color:inherit;padding:0 4px}
.smk-lead{font-size:18px;line-height:1.75;color:#444;max-width:540px;margin-bottom:28px}
.smk-cta{display:flex;gap:14px;flex-wrap:wrap;margin-bottom:30px}
.smk-avatars{display:flex;align-items:center;gap:10px;flex-wrap:wrap}
.smk-avatars span{display:grid;place-items:center;width:44px;height:44px;border-radius:50%;background:#fff;border:2px solid #111;color:#111;font-size:17px;margin-right:-4px;transition:.3s}
.smk-avatars span:hover{background:var(--red);color:#fff;transform:translateY(-4px)}
.smk-avatars em{font-style:normal;margin-left:14px;font-size:14px;color:#555}
.smk-collage{position:relative;height:520px}
.smk-collage figure{position:absolute;margin:0;background:#fff;padding:10px 10px 28px;border-radius:14px;box-shadow:0 22px 50px rgba(0,0,0,.18);transition:.4s}
.smk-collage figure img{display:block;width:100%;height:auto;border-radius:8px}
.smk-collage .smk-c1{width:62%;top:0;left:0;transform:rotate(-6deg);z-index:1}
.smk-collage .smk-c2{width:58%;top:150px;right:0;transform:rotate(5deg);z-index:2}
.smk-collage .smk-c3{width:56%;bottom:0;left:10%;transform:rotate(-2deg);z-index:3}
.smk-collage figure:hover{transform:rotate(0) scale(1.04);z-index:5}
.smk-tape{position:absolute;top:-12px;left:50%;width:84px;height:24px;margin-left:-42px;background:rgba(227,0,29,.55);transform:rotate(-3deg)}
.smk-bub{position:absolute;z-index:6;background:#111;color:#fff;font-size:13px;font-weight:600;padding:10px 18px;border-radius:30px;box-shadow:0 12px 28px rgba(0,0,0,.3);animation:smkBob 5s ease-in-out infinite}
.smk-bub i{color:#ff6b7f;margin-right:6px}
.smk-bub.b1{top:70px;right:6%}.smk-bub.b2{top:300px;left:-2%;animation-delay:-1.6s}.smk-bub.b3{bottom:90px;right:2%;animation-delay:-3s}
@keyframes smkBob{0%,100%{transform:translateY(0)}50%{transform:translateY(-12px)}}
/* marquee */
.smk-marq{background:#111;overflow:hidden;padding:20px 0}
.smk-mtrack{display:flex;width:max-content;animation:smkTick 34s linear infinite}
.smk-mtrack span{flex:none;padding:0 34px;font-size:30px;font-weight:800;color:transparent;-webkit-text-stroke:1.2px #fff;text-transform:uppercase;letter-spacing:.04em;position:relative}
.smk-mtrack span::after{content:"\2605";position:absolute;right:-8px;top:50%;transform:translateY(-50%);font-size:18px;color:var(--red);-webkit-text-stroke:0}
@keyframes smkTick{to{transform:translateX(-50%)}}
/* services tabs */
.smk-svc{background:#fff;padding:90px 0}
.smk-tablist{display:flex;gap:10px;flex-wrap:wrap;justify-content:center;margin-bottom:28px}
.smk-tablist button{display:inline-flex;align-items:center;gap:10px;font:600 15px Poppins,sans-serif;border:2px solid #111;background:#fff;color:#111;border-radius:40px;padding:12px 22px;cursor:pointer;transition:.25s}
.smk-tablist button:hover{transform:translateY(-3px)}
.smk-tablist button.on{background:#111;color:#fff;box-shadow:4px 4px 0 var(--red)}
.smk-panel{display:none;position:relative;background:linear-gradient(135deg,#fff3f5,#fff8f0);border:2px solid #111;border-radius:30px;padding:46px 50px;box-shadow:8px 8px 0 #111}
.smk-panel.on{display:block;animation:smkIn .4s both}
@keyframes smkIn{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:none}}
.smk-pn{position:absolute;right:36px;top:18px;font-size:92px;font-weight:800;color:rgba(17,17,17,.07);line-height:1}
.smk-panel h3{font-size:clamp(24px,3vw,34px);font-weight:800;margin-bottom:12px;max-width:620px}
.smk-panel p{font-size:17px;line-height:1.75;color:#444;max-width:680px;margin-bottom:20px}
.smk-panel ul{display:grid;grid-template-columns:1fr 1fr;gap:12px 30px;max-width:620px;margin-bottom:26px}
.smk-panel li{display:flex;gap:10px;font-size:15.5px}
.smk-panel li i{color:var(--red);margin-top:6px;font-size:13px}
/* work masonry */
.smk-work{background:#0b0b10;padding:90px 0}
.smk-masonry{columns:3;column-gap:20px}
.smk-item{position:relative;margin:0 0 20px;break-inside:avoid;border-radius:22px;overflow:hidden;background:#16161e}
.smk-item img{display:block;width:100%;height:auto;transition:transform .6s}
.smk-item:hover img{transform:scale(1.07)}
.smk-item figcaption{position:absolute;inset:auto 0 0 0;padding:60px 20px 18px;background:linear-gradient(transparent,rgba(0,0,0,.85));color:#fff;transform:translateY(40%);opacity:0;transition:.35s}
.smk-item:hover figcaption{transform:none;opacity:1}
.smk-item figcaption em{display:inline-block;font-style:normal;font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;background:var(--red);border-radius:20px;padding:4px 12px;margin-bottom:8px}
.smk-item figcaption b{display:block;font-size:15px;font-weight:600;line-height:1.4}
/* platforms */
.smk-plat{background:#fff7f4;padding:90px 0}
.smk-plat-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.smk-pcard{border-radius:26px;padding:32px 26px;color:#fff;transition:.35s;position:relative;overflow:hidden;min-height:260px}
.smk-pcard:hover{transform:translateY(-8px) rotate(-1deg)}
.smk-pcard.g1{background:linear-gradient(145deg,#ff8a3c,#E3001D 55%,#7a2bff)}
.smk-pcard.g2{background:linear-gradient(145deg,#2b2b3a,#111)}
.smk-pcard.g3{background:linear-gradient(145deg,#E3001D,#7a0012)}
.smk-pcard.g4{background:linear-gradient(145deg,#111,#E3001D)}
.smk-pico{display:grid;place-items:center;width:58px;height:58px;border-radius:18px;background:rgba(255,255,255,.2);font-size:24px;margin-bottom:22px}
.smk-pcard h3{font-size:24px;font-weight:800;margin-bottom:10px}
.smk-pcard p{font-size:15px;line-height:1.7;opacity:.92}
/* calendar */
.smk-cal{background:#fff;padding:90px 0}
.smk-cal-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:60px;align-items:center}
.smk-cal-head .btn{margin-top:22px}
.smk-calendar{background:#111;border-radius:28px;padding:26px;display:grid;gap:10px;box-shadow:10px 10px 0 var(--red)}
.smk-cal-top,.smk-cal-row{display:grid;grid-template-columns:54px repeat(4,1fr);gap:10px;align-items:center}
.smk-cal-top b{font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:#aaa;text-align:center}
.smk-cal-row>b{font-size:14px;color:#fff}
.smk-cal-row span{font-size:13px;font-weight:700;text-align:center;border-radius:12px;padding:12px 6px;color:#fff;transition:.25s}
.smk-cal-row span:hover{transform:scale(1.08)}
.t-reel{background:#E3001D}.t-carousel{background:#7a2bff}.t-story{background:#ff8a3c}.t-static{background:#2f9e6b}.t-live{background:#1e88e5}
/* funnel */
.smk-funnel{background:#E3001D;background:linear-gradient(135deg,#E3001D,#7a0012);padding:90px 0;color:#fff}
.smk-flow{display:flex;align-items:stretch;justify-content:center;gap:14px;flex-wrap:wrap}
.smk-step{flex:1 1 190px;max-width:240px;background:rgba(255,255,255,.12);border:1px solid rgba(255,255,255,.3);border-radius:26px;padding:30px 22px;text-align:center;backdrop-filter:blur(6px);transition:.3s}
.smk-step:hover{background:#fff;color:#111;transform:translateY(-8px)}
.smk-step i{display:grid;place-items:center;width:60px;height:60px;border-radius:50%;background:#fff;color:var(--red);font-size:22px;margin:0 auto 16px}
.smk-step b{display:block;font-size:22px;font-weight:800;margin-bottom:6px}
.smk-step span{font-size:14px;opacity:.9}
.smk-arrow{display:grid;place-items:center;font-size:30px;opacity:.8}
/* why */
.smk-why{background:#fff;padding:90px 0}
.smk-why-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.smk-why-grid article{border:2px solid #111;border-radius:26px;padding:34px 30px;transition:.3s;background:#fff}
.smk-why-grid article:hover{transform:translate(-4px,-4px);box-shadow:8px 8px 0 var(--red)}
.smk-why-grid i{display:grid;place-items:center;width:56px;height:56px;border-radius:50%;background:#111;color:#fff;font-size:20px;margin-bottom:20px}
.smk-why-grid h3{font-size:22px;font-weight:800;margin-bottom:10px}
.smk-why-grid p{color:#555;font-size:15.5px;line-height:1.75}
/* faq */
.smk-faq{background:#fff7f4;padding:90px 0}
.smk-faq-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:60px;align-items:start}
.smk-faq-head{position:sticky;top:110px}
.smk-acc{display:grid;gap:14px}
.smk-acc details{background:#fff;border:2px solid #111;border-radius:20px;padding:0 24px;transition:.25s}
.smk-acc details[open]{box-shadow:6px 6px 0 var(--red)}
.smk-acc summary{list-style:none;cursor:pointer;display:flex;align-items:center;gap:16px;padding:20px 0;font-size:17px;font-weight:700}
.smk-acc summary::-webkit-details-marker{display:none}
.smk-acc summary span{color:var(--red);font-size:14px}
.smk-acc summary i{margin-left:auto;color:var(--red);font-size:14px;transition:.3s}
.smk-acc details[open] summary i{transform:rotate(45deg)}
.smk-acc details p{color:#555;font-size:15px;line-height:1.8;padding:0 0 22px}
/* final */
.smk-final{background:#111;color:#fff;text-align:center;padding:90px 0}
.smk-final h2{font-size:clamp(28px,4.2vw,54px);font-weight:800;letter-spacing:-.02em;max-width:820px;margin:0 auto 26px}
@media(max-width:1100px){.smk-plat-grid{grid-template-columns:1fr 1fr}.smk-masonry{columns:2}}
@media(max-width:991px){.smk-hero{padding:120px 0 60px}.smk-hero-grid,.smk-cal-grid,.smk-faq-grid{grid-template-columns:1fr;gap:40px}.smk-collage{height:440px;max-width:520px;margin:0 auto;width:100%}.smk-faq-head{position:static}.smk-why-grid{grid-template-columns:1fr}.smk-arrow{display:none}.smk-panel{padding:34px 28px}.smk-panel ul{grid-template-columns:1fr}}
@media(max-width:600px){.smk-svc,.smk-work,.smk-plat,.smk-cal,.smk-funnel,.smk-why,.smk-faq,.smk-final{padding:60px 0}.smk-masonry{columns:1}.smk-plat-grid{grid-template-columns:1fr}.smk-collage{height:380px}.smk-tablist button{padding:10px 16px;font-size:14px}.smk-mtrack span{font-size:22px}.smk-cal-top,.smk-cal-row{grid-template-columns:40px repeat(4,1fr);gap:6px}.smk-cal-row span{font-size:10.5px;padding:10px 2px}.smk-calendar{padding:16px}.smk-pn{font-size:60px}}
@media(prefers-reduced-motion:reduce){.smk *{animation:none!important}}
/* social media hero: dark like the UGC page */
.smk-hero{background:#06060a;color:#fff;isolation:isolate}
.smk-hero::before{content:"";position:absolute;width:520px;height:520px;border-radius:50%;background:#E3001D;filter:blur(90px);opacity:.5;top:-160px;right:-80px;z-index:-1;animation:uvFloat 14s ease-in-out infinite}
.smk-hero::after{content:"";position:absolute;inset:0;background-image:radial-gradient(rgba(255,255,255,.12) 1px,transparent 1px);background-size:28px 28px;-webkit-mask:linear-gradient(180deg,#000,transparent 85%);mask:linear-gradient(180deg,#000,transparent 85%);z-index:-1}
.smk-hero-grid::before{content:"";position:absolute;width:420px;height:420px;border-radius:50%;background:#7a2bff;filter:blur(90px);opacity:.3;bottom:-180px;left:-120px;z-index:-1;pointer-events:none}
.smk-hero-grid{position:relative}
.smk-hero h1{color:#fff}
.smk-hero h1 mark{background:linear-gradient(transparent 60%,rgba(227,0,29,.65) 60%);color:#fff}
.smk-lead{color:#d6d6e0}
.smk-sticker{background:#fff;color:#111;box-shadow:4px 4px 0 var(--red)}
.smk-hero .btn-dark{background:transparent;color:#fff;border:2px solid #fff}
.smk-hero .btn-dark:hover{background:#fff;color:#111}
.smk-avatars span{background:transparent;border-color:rgba(255,255,255,.7);color:#fff}
.smk-avatars span:hover{background:var(--red);border-color:var(--red)}
.smk-avatars em{color:#cfcfda}
.smk-hero .smk-bub{background:#fff;color:#111}
.smk-hero .smk-bub i{color:var(--red)}
.smk-hero .smk-collage figure{box-shadow:0 26px 60px rgba(0,0,0,.6)}
/* ===== social media & performance marketing page ===== */
.gx{background:#fff;overflow-x:clip}
.gx-kick{display:inline-block;font:600 12px Poppins,sans-serif;letter-spacing:.2em;text-transform:uppercase;color:var(--red);margin-bottom:14px}
.gx-head{max-width:780px;margin:0 auto 46px;text-align:center}
.gx-head h2,.gx-loop-copy h2,.gx-lab-copy h2{font-size:clamp(28px,3.6vw,46px);font-weight:700;line-height:1.12;letter-spacing:-.02em;margin-bottom:14px}
.gx-head p,.gx-loop-copy>p,.gx-lab-copy p{color:#555;font-size:17px;line-height:1.75}
.gx-head.light h2{color:#fff}.gx-head.light p{color:#b8b8c6}
/* hero */
.gx-hero{position:relative;background:#05070c;color:#fff;padding:150px 0 90px;overflow:hidden;isolation:isolate}
.gx-hero::before{content:"";position:absolute;inset:0;background-image:linear-gradient(rgba(255,255,255,.06) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.06) 1px,transparent 1px);background-size:46px 46px;-webkit-mask:radial-gradient(70% 80% at 70% 40%,#000,transparent);mask:radial-gradient(70% 80% at 70% 40%,#000,transparent);z-index:-1}
.gx-hero::after{content:"";position:absolute;width:560px;height:560px;border-radius:50%;background:radial-gradient(circle,rgba(227,0,29,.5),transparent 65%);right:-120px;top:-120px;z-index:-1}
.gx-hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:50px;align-items:center}
.gx-chip{display:inline-flex;align-items:center;gap:10px;font:600 12px Poppins,sans-serif;letter-spacing:.1em;text-transform:uppercase;border:1px solid rgba(255,255,255,.25);border-radius:6px;padding:8px 14px;margin-bottom:22px;color:#ff8a9a}
.gx-chip i{width:8px;height:8px;border-radius:50%;background:#2fe38a;box-shadow:0 0 10px #2fe38a;animation:gxBlink 1.6s infinite}
@keyframes gxBlink{50%{opacity:.3}}
.gx-hero h1{font-size:clamp(36px,5vw,66px);line-height:1.05;font-weight:800;letter-spacing:-.025em;margin-bottom:22px}
.gx-hero h1 span{background:linear-gradient(90deg,#ff4d63,#ff9a5a);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent}
.gx-lead{color:#c9ccd8;font-size:18px;line-height:1.75;max-width:560px;margin-bottom:30px}
.gx-cta{display:flex;gap:14px;flex-wrap:wrap}
.gx-console{background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.16);border-radius:22px;padding:0 0 18px;backdrop-filter:blur(8px);box-shadow:0 30px 80px rgba(0,0,0,.55),0 0 60px rgba(227,0,29,.18);overflow:hidden}
.gx-bar{display:flex;align-items:center;gap:7px;padding:14px 18px;background:rgba(255,255,255,.06);font:12px Poppins,sans-serif;color:#9aa0b4}
.gx-bar span{width:11px;height:11px;border-radius:50%;background:#444}.gx-bar span:first-child{background:var(--red)}
.gx-bar b{margin-left:10px;font-weight:400;flex:1}.gx-bar em{font-style:normal;color:#2fe38a}
.gx-kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;padding:18px 18px 0}
.gx-kpis div{display:flex;justify-content:space-between;align-items:center;background:rgba(255,255,255,.06);border-radius:14px;padding:14px 16px}
.gx-kpis small{font:700 14px Poppins,sans-serif;color:#fff}
.gx-kpis i{color:#2fe38a;font-size:16px}.gx-kpis div:first-child i{color:#2fe38a}
.gx-console svg{display:block;width:calc(100% - 36px);height:200px;margin:14px 18px 0}
.gx-line{stroke-dasharray:900;stroke-dashoffset:900;animation:gxDraw 3.5s ease-out forwards,gxPulse 4s 3.5s infinite}
@keyframes gxDraw{to{stroke-dashoffset:0}}
@keyframes gxPulse{50%{filter:drop-shadow(0 0 8px #ff4d63)}}
.gx-scan{animation:gxScan 5s linear infinite}
@keyframes gxScan{from{transform:translateX(0)}to{transform:translateX(520px)}}
.gx-var{display:flex;gap:8px;flex-wrap:wrap;padding:14px 18px 0}
.gx-var span{font:600 12px Poppins,sans-serif;border:1px solid rgba(255,255,255,.2);border-radius:8px;padding:7px 12px;color:#aab}
.gx-var .w{background:var(--red);border-color:var(--red);color:#fff}
/* ticker */
.gx-tick{background:var(--red);color:#fff;overflow:hidden;padding:14px 0}
.gx-tick div{display:flex;width:max-content;animation:gxTick 30s linear infinite}
.gx-tick span{flex:none;padding:0 36px;font:700 18px Poppins,sans-serif;letter-spacing:.1em}
.gx-tick i{font-size:14px;margin-left:6px}
@keyframes gxTick{to{transform:translateX(-50%)}}
/* loop */
.gx-loop{background:#fff;padding:90px 0}
.gx-loop-grid{display:grid;grid-template-columns:1fr .9fr;gap:60px;align-items:center}
.gx-loop-copy ul{display:grid;gap:14px;margin-top:24px}
.gx-loop-copy li{display:flex;gap:16px;align-items:flex-start;font-size:15.5px;line-height:1.6;color:#444}
.gx-loop-copy li b{flex:none;font:700 13px Poppins,sans-serif;color:#fff;background:#111;border-radius:6px;padding:5px 9px}
.gx-loop-copy li strong{color:#111}
.gx-loop-fig svg{display:block;width:100%;max-width:440px;margin:0 auto;overflow:visible}
.gx-ring{fill:none;stroke:#e3e3e3;stroke-width:2;stroke-dasharray:6 8;animation:gxSpin 40s linear infinite;transform-origin:210px 210px}
.gx-ring2{fill:#fff3f4;stroke:none}
@keyframes gxSpin{to{transform:rotate(360deg)}}
.gx-node circle{fill:#111;stroke:#fff;stroke-width:4;transition:.3s}
.gx-node text{fill:#fff;font:700 12px Poppins,sans-serif}
.gx-node:hover circle{fill:var(--red)}
.gx-ct1{font:800 34px Poppins,sans-serif;fill:#111}.gx-ct2{font:600 18px Poppins,sans-serif;fill:var(--red);letter-spacing:.2em}
/* venn */
.gx-meet{background:#f4f4f4;padding:90px 0}
.gx-venn{display:grid;grid-template-columns:1fr auto 1fr auto 1.1fr;gap:16px;align-items:center}
.gx-c{border-radius:50%;aspect-ratio:1;display:flex;flex-direction:column;justify-content:center;align-items:center;text-align:center;padding:34px;transition:.4s}
.gx-c.a{background:#111;color:#fff}.gx-c.b{background:var(--red);color:#fff}
.gx-c:hover{transform:scale(1.04)}
.gx-c h3{font-size:22px;font-weight:700;margin-bottom:8px}.gx-c p{font-size:14.5px;line-height:1.6;opacity:.9}
.gx-plus,.gx-eq{font-size:44px;font-weight:300;color:#999}
.gx-res{background:#fff;border:2px dashed #111;border-radius:30px;padding:34px 28px;text-align:center}
.gx-res i{display:grid;place-items:center;width:58px;height:58px;border-radius:50%;background:var(--red);color:#fff;font-size:22px;margin:0 auto 16px}
.gx-res h3{font-size:22px;font-weight:700;margin-bottom:8px}.gx-res p{font-size:14.5px;line-height:1.7;color:#555}
/* service rows */
.gx-svc{background:#05070c;color:#fff;padding:90px 0}
.gx-rows{display:grid;gap:12px}
.gx-row{border:1px solid rgba(255,255,255,.14);border-radius:18px;background:rgba(255,255,255,.03);transition:.3s}
.gx-row[open],.gx-row:hover{border-color:var(--red);background:rgba(227,0,29,.08)}
.gx-row summary{list-style:none;cursor:pointer;display:grid;grid-template-columns:50px 46px 260px 1fr 30px;gap:16px;align-items:center;padding:22px 26px}
.gx-row summary::-webkit-details-marker{display:none}
.gx-n{font:700 14px Poppins,sans-serif;color:#ff6b7f}
.gx-row summary>i{display:grid;place-items:center;width:46px;height:46px;border-radius:12px;background:rgba(255,255,255,.08);color:#ff6b7f;font-size:18px}
.gx-row b{font-size:20px;font-weight:700}
.gx-row em{font-style:normal;color:#b8b8c6;font-size:15px;line-height:1.5}
.gx-row u{text-decoration:none;color:#ff6b7f;transition:.3s}
.gx-row[open] u{transform:rotate(45deg)}
.gx-row ul{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;padding:0 26px 24px 128px}
.gx-row li{display:flex;gap:10px;font-size:14.5px;color:#dcdce6}
.gx-row li i{color:#2fe38a;margin-top:5px;font-size:12px}
/* channels */
.gx-chan{background:#fff;padding:90px 0}
.gx-rail{display:flex;gap:18px;overflow-x:auto;scroll-snap-type:x mandatory;padding:6px max(20px,calc((100vw - 1180px)/2)) 24px}
.gx-ch{flex:none;width:300px;scroll-snap-align:start;background:#f4f4f4;border-radius:26px;padding:28px 26px;transition:.35s;position:relative}
.gx-ch:hover{background:#111;color:#fff;transform:translateY(-8px)}
.gx-ch-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:22px}
.gx-ch-top span{display:grid;place-items:center;width:52px;height:52px;border-radius:16px;background:#fff;color:var(--red);font-size:20px}
.gx-ch-top em{font:600 11px Poppins,sans-serif;letter-spacing:.08em;text-transform:uppercase;color:#777}
.gx-ch:hover .gx-ch-top em{color:#bbb}
.gx-ch h3{font-size:24px;font-weight:700;margin-bottom:8px}
.gx-ch p{font-size:14.5px;line-height:1.7;color:#555;margin-bottom:16px}
.gx-ch:hover p{color:#ccc}
.gx-ch svg{width:100%;height:46px}
/* lab */
.gx-lab{background:#f4f4f4;padding:90px 0}
.gx-lab-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:60px;align-items:center}
.gx-lab-copy .btn{margin-top:22px}
.gx-matrix{background:#fff;border:2px solid #111;border-radius:22px;padding:20px;display:grid;gap:10px;box-shadow:8px 8px 0 var(--red)}
.gx-mhead,.gx-mrow{display:grid;grid-template-columns:1.2fr 1fr 1fr;gap:10px;align-items:center}
.gx-mhead b{font:700 12px Poppins,sans-serif;letter-spacing:.1em;text-transform:uppercase;color:#888}
.gx-mrow{background:#f4f4f4;border-radius:12px;padding:14px 16px;font-size:14px;transition:.25s}
.gx-mrow span{font-weight:700}.gx-mrow em{font-style:normal;color:#555}
.gx-mrow:hover{transform:translateX(6px)}
.gx-mrow.win{background:var(--red);color:#fff}.gx-mrow.win em{color:#ffd9de}
.gx-mrow .fa-trophy{margin-left:6px}
/* stack flow */
.gx-stack{background:#fff;padding:90px 0}
.gx-flow{display:flex;align-items:stretch;justify-content:center;gap:0;flex-wrap:wrap}
.gx-node-card{flex:1 1 200px;max-width:250px;border:2px solid #111;border-radius:22px;padding:28px 22px;text-align:center;background:#fff;transition:.3s}
.gx-node-card:hover{background:#111;color:#fff;transform:translateY(-6px)}
.gx-node-card i{display:grid;place-items:center;width:56px;height:56px;border-radius:50%;background:var(--red);color:#fff;font-size:20px;margin:0 auto 14px}
.gx-node-card b{display:block;font-size:19px;margin-bottom:6px}
.gx-node-card p{font-size:14px;line-height:1.6;color:#666}
.gx-node-card:hover p{color:#ccc}
.gx-link{flex:none;align-self:center;width:46px;height:2px;background:repeating-linear-gradient(90deg,var(--red) 0 6px,transparent 6px 12px);position:relative}
.gx-link::after{content:"";position:absolute;right:-2px;top:-4px;border-left:8px solid var(--red);border-top:5px solid transparent;border-bottom:5px solid transparent}
/* playbooks */
.gx-play{background:#0d1018;color:#fff;padding:90px 0}
.gx-play-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.gx-play-grid article{background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.14);border-radius:26px;padding:34px 30px;transition:.35s;display:flex;flex-direction:column}
.gx-play-grid article:hover{transform:translateY(-8px);border-color:var(--red);box-shadow:0 24px 60px rgba(227,0,29,.25)}
.gx-pi{display:grid;place-items:center;width:58px;height:58px;border-radius:18px;background:var(--red);font-size:22px;margin-bottom:20px}
.gx-play-grid h3{font-size:24px;font-weight:700;margin-bottom:8px}
.gx-play-grid p{color:#b8b8c6;font-size:15px;line-height:1.7;margin-bottom:16px}
.gx-play-grid ul{display:grid;gap:10px;margin-bottom:22px;flex:1}
.gx-play-grid li{display:flex;gap:10px;font-size:14.5px;color:#dcdce6}
.gx-play-grid li i{color:#2fe38a;margin-top:5px;font-size:12px}
.gx-kpi{border-top:1px dashed rgba(255,255,255,.2);padding-top:16px}
.gx-kpi small{display:block;font:600 11px Poppins,sans-serif;letter-spacing:.14em;text-transform:uppercase;color:#8a90a6;margin-bottom:4px}
.gx-kpi b{font-size:17px;color:#ff8a9a}
/* plan */
.gx-plan{background:#f4f4f4;padding:90px 0}
.gx-plan-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-radius:30px;overflow:hidden;box-shadow:0 20px 50px rgba(0,0,0,.1)}
.gx-stage{padding:38px 32px;background:#fff;position:relative}
.gx-stage.s1{background:#111;color:#fff}
.gx-stage.s2{background:var(--red);color:#fff}
.gx-stage small{display:block;font:700 12px Poppins,sans-serif;letter-spacing:.16em;text-transform:uppercase;opacity:.7;margin-bottom:10px}
.gx-stage h3{font-size:30px;font-weight:800;margin-bottom:12px}
.gx-stage p{font-size:15px;line-height:1.75;opacity:.88;margin-bottom:20px}
.gx-stage div{display:flex;gap:8px;flex-wrap:wrap}
.gx-stage em{font-style:normal;font-size:12px;font-weight:600;border:1px solid currentColor;border-radius:20px;padding:5px 14px;opacity:.8}
/* principles */
.gx-pri{background:#fff;padding:90px 0}
.gx-pri .container{display:grid;grid-template-columns:repeat(3,1fr);gap:40px}
.gx-pr b{display:block;font:800 64px Poppins,sans-serif;color:transparent;-webkit-text-stroke:1.5px var(--red);line-height:1;margin-bottom:16px}
.gx-pr h3{font-size:22px;font-weight:700;margin-bottom:10px}
.gx-pr p{color:#555;font-size:15.5px;line-height:1.8}
@media(max-width:1100px){.gx-venn{grid-template-columns:1fr 1fr;gap:20px}.gx-plus,.gx-eq{display:none}.gx-res{grid-column:1/-1}.gx-row summary{grid-template-columns:40px 46px 1fr 26px}.gx-row summary em{grid-column:3/4;grid-row:2}.gx-row ul{grid-template-columns:1fr 1fr;padding-left:26px}.gx-play-grid{grid-template-columns:1fr}}
@media(max-width:991px){.gx-hero{padding:120px 0 60px}.gx-hero-grid,.gx-loop-grid,.gx-lab-grid{grid-template-columns:1fr;gap:40px}.gx-plan-grid{grid-template-columns:1fr}.gx-pri .container{grid-template-columns:1fr}.gx-link{display:none}.gx-flow{gap:14px}}
@media(max-width:600px){.gx-loop,.gx-meet,.gx-svc,.gx-chan,.gx-lab,.gx-stack,.gx-play,.gx-plan,.gx-pri{padding:60px 0}.gx-venn{grid-template-columns:1fr}.gx-c{aspect-ratio:auto;border-radius:30px}.gx-row ul{grid-template-columns:1fr}.gx-row summary{padding:18px}.gx-ch{width:260px}.gx-kpis{grid-template-columns:1fr 1fr 1fr;gap:8px}.gx-kpis div{padding:10px}.gx-mhead,.gx-mrow{grid-template-columns:1fr 1fr 1fr;gap:6px}.gx-mrow{padding:12px 10px;font-size:12.5px}}
@media(prefers-reduced-motion:reduce){.gx *{animation:none!important}.gx-line{stroke-dashoffset:0}}
/* growth page hero title: same colours as the other service pages */
.gx-hero h1{color:#fff}
.gx-hero h1 span{background:none;-webkit-background-clip:border-box;background-clip:border-box;-webkit-text-fill-color:var(--red);color:var(--red)}
/* what's in the combo */
.gx-both{background:#05070c;color:#fff;padding:90px 0}
.gx-pill{display:inline-block;font-size:12px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:#ff8a9a;background:rgba(227,0,29,.14);border:1px solid rgba(227,0,29,.4);border-radius:40px;padding:9px 22px;margin-bottom:20px}
.gx-both .gx-head h2 em{font-style:normal;color:var(--red)}
.gx-both-grid{display:grid;grid-template-columns:1fr 1fr;gap:26px}
.gx-both-grid article{background:#111218;border:1px solid rgba(255,255,255,.1);border-radius:30px;padding:44px 44px 40px;transition:.35s}
.gx-both-grid article:hover{border-color:rgba(227,0,29,.55);box-shadow:0 24px 60px rgba(227,0,29,.18);transform:translateY(-6px)}
.gx-tag{display:inline-block;font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;background:var(--red);color:#fff;border-radius:40px;padding:9px 20px;margin-bottom:22px}
.gx-both-grid h3{font-size:clamp(28px,3vw,38px);font-weight:700;letter-spacing:-.02em;margin-bottom:26px}
.gx-both-grid ul{display:grid;gap:16px}
.gx-both-grid li{display:flex;gap:14px;align-items:flex-start;font-size:16px;line-height:1.55;color:#b9bbc8}
.gx-both-grid li i{flex:none;display:grid;place-items:center;width:26px;height:26px;border-radius:50%;background:rgba(227,0,29,.18);color:#ff6b7f;font-size:11px;margin-top:1px}
.gx-both-grid li b{color:#fff;font-weight:600}
@media(max-width:991px){.gx-both-grid{grid-template-columns:1fr}.gx-both-grid article{padding:32px 26px}}
@media(max-width:600px){.gx-both{padding:60px 0}}